The future of marketing isn’t about Instagram photos or perfectly placed PPC ads. It’s about conversation and connection. It’s about reaching your audience in a relevant way and offering them a seamless experience that requires little work on their end. How to do that? Through conversational marketing and Dialogflow. Dialogflow is a Google-owned AI platform…
Google Analytics For an App, Install Analytics for your Application
Here we learn how to set up Google Analytics for an application. We also learn best practices for application analytics installation. As we all know, applications are here to stay! If you are going to make an app, you need to know how to track it. So let’s learn how to track applications with Google…
Apple Maps Offering Other Navigation Apps, Including Google
We take navigation apps for granted these days! The thought of unfolding a giant printed map seems like an ancient concept. I have a 1989 Thomas Guide in the back of my vehicle and I can only imagine how outdated it is. Today I simply go to Google and type in my desired location, let’s…
You Can Now Find Out When People Read Your Email
Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will…
App Store SEO – The Ultimate Guide to Application SEO
The following Mobile Application SEO Guide offers tools and techniques for optimizing a mobile app for improved search results. 1. Optimizing for App Store Search Engines with On-Meta Data A. App Title The title offers a brief and easy-to-understand description of the app. Include branding elements to distinguish the product from others. Use keywords in…
Top 3 Free Alternatives to Google Analytics
Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of…
Google Finally Jumps into the WordPress Game with the Google Publisher Plugin
We’ve been waiting. And waiting. Finally, Google has released an official plugin for WordPress to allow site owners to utilize Google tools within the WordPress plugin universe. Before you get too excited though, there are a couple of caveats. Firstly, the plugin is still in beta, so there will likely be issues as Google irons…
How to Use Snapchat to Spice Up Your Brand
Snapchat, the photo-messaging application that allows users send and view pictures for up to 10 seconds, continues to increase in popularity. The app, released in 2011, blew up among young smart phone users in 2012, and continues to be one of the hottest apps available. While some may argue Snapchat is just a fad, it…
Google App SEO, Get your Google Apps Indexed in Google Search
Google wants to be able to deliver anything you are looking for in search results. So why not applications? Question no more, Google has now made it possible to get your Google apps indexed! This is an exciting new piece of content which will be available. Let’s dive into it. According to Google, they are…