When people are in need of carpet cleaning services, they’re likely to search for local carpet cleaners on Google and other platforms. If you’re not showing up, your direct competitors likely are.
With the help of search engine optimization (SEO) from Ignite Visibility, you’ll be able to achieve top rankings and supplement other digital marketing efforts to stay ahead of the competition. Whether you want to target “professional carpet cleaning” or other valuable industry terms, a good strategy will take your business far and high.
See why our carpet cleaning SEO service is so integral in helping you climb to the top of search results.
The Benefits of Carpet Cleaning SEO
Wondering whether you need carpet cleaner SEO campaigns to get ahead? Here are the advantages of SEO for carpet cleaning companies.
More Local Leads
By targeting local keywords and optimizing other local SEO elements, you’ll be able to reach more target audiences in your service areas.
Local SEO is particularly crucial for carpet cleaners and other local businesses, as 60% of smartphone users who find companies in the Local Pack on Google either call or visit those companies within a day.
Higher Conversion Rates
You can also boost conversion rates with the right approach. For instance, you could test calls to action (CTAs), create service pages detailing your offerings and promotions, and build trust with customer testimonials and other user-generated content.
Increased Referrals
The right carpet cleaning SEO service will boost both word-of-mouth and online referrals. Customer referrals are particularly critical for this industry, considering people don’t frequently request these services.
Further demonstrating how good carpet cleaner SEO can increase referrals, 63.41% of all U.S. traffic referrals come directly from Google.
Long-Term ROI
If you want to save more money and benefit from long-term results, you’ll be able to do so with a solid SEO strategy.
What You Get With Our Carpet Cleaning SEO Service
Want to take full advantage of SEO for carpet cleaning companies? We start with the following process for every carpet cleaning client and then customize the strategy based on each client’s specific needs.
Site Audits
We start our services with a comprehensive SEO site audit, which looks at every aspect of your website’s current SEO to gauge what’s working and what needs help. This assessment can help us determine the next steps to take to build your strategy.
Keyword Research
Another critical step of the SEO process involves keyword research. Here, we’ll help you find terms with high search volume based on specific services or locations. Using these keywords, we can optimize your content to rank for them in search.
On-Page SEO
SEO for carpet cleaning companies will require strong on-page SEO, which accounts for all of the elements on your site that help with rankings. These components can include:
- Headers and subheaders in content
- The body of your content
- Meta tags, including title tags and meta descriptions that people see in search results
- Image filenames, alt text, and captions containing relevant keywords
In your title tags, you should incorporate relevant carpet cleaning keywords along with your business name separated by a pipe, which could look something like: Carpet Cleaning Services in [City] | [Company Name].
Meanwhile, meta descriptions should also include certain keywords while summarizing their corresponding page’s content. While these descriptions don’t directly contribute to carpet cleaning SEO, they can encourage more people to click through search results.
Our carpet cleaning SEO services will make sure your site benefits from high-quality meta tags that keep you on top of results while connecting with potential customers.
Content Creation
Based on the keywords selected, we’ll develop content around them to cover topics at every stage of the customer journey. From blog posts discussing “how to remove stains from carpeting” to location-based service pages around “best carpet cleaner in [city],” we’ll put together a complete content strategy that gets results and generates leads.
Link Building
To harness the power of off-page SEO, we also integrate link building strategies. These strategies entail acquiring links on industry publications, citations, and other authoritative external sites. More high-quality backlinks mean higher rankings in the long term.
Local SEO
You’ll also want to build locally targeted SEO campaigns that reach people in your service areas. This process will involve developing your Google Business Profile, getting local citations in online directories, and obtaining reviews from past customers.
There are multiple ways to get more customer reviews on Google and other platforms, including follow-up emails and text messages after providing services or requesting some feedback from your customers. In the process, you might offer small incentives like discounts in exchange for reviews, which could lead to more engagement.
Not only do you need to create a Google Business Profile for good carpet cleaner SEO, but you must also optimize it with all relevant information and certain carpet cleaning keywords. Ensure your profile includes your name, address, and phone number (NAP) along with a compelling description, service categories, business hours, and other information.
Also, add high-quality images to your profile, which could include logos, fleet vehicles, and other recognizable assets that help with branding.
Another element to consider is Google Posts, which allows you to share promotions, blog posts, and other content while potentially boosting rankings.
For instance, you could share blog posts about the benefits of professional carpet cleaning services. There’s no shortage of marketing ideas for carpet cleaning services using Google Business Profile and Google Posts.
With the help of our carpet cleaning SEO services, you’ll have a profile that supplements other optimization efforts to boost rankings and engagement.
Performance Tracking
We track your campaigns’ performance using various tools to ensure our carpet cleaning SEO service is working. These platforms include Google Analytics and Google Search Console, both of which can help us monitor various metrics and compare them to your SEO goals.
Mobile Optimization Importance
In optimizing SEO for carpet cleaners, it’s critical to target mobile users with a mobile-responsive website design. After all, 62.69% of all traffic comes from mobile devices today, and that number is growing as smartphones and tablets become ever more prevalent.
In providing your customers with a mobile-optimized design, our carpet cleaning SEO services will ensure that your pages have fast loading speeds and ease of navigation for good mobile SEO.
Otherwise, Google and other search engines may not rank your mobile website if it’s not up to these platforms’ standards. You may also lose out on crucial mobile sales.
With the right carpet cleaning marketing services, you’ll be able to develop a website that offers a seamless experience across all devices.
Keyword Content Ideas for Carpet Cleaning Companies
When conducting keyword research for your carpet cleaning SEO strategy, you’ll want to organize keywords based on user intent. Depending on where people are in the buyer’s journey, you can target different types of keywords.
Top of Funnel: Awareness
People begin their customer journey here, at which point they’ll simply want more surface-level information about carpet cleaning. Often, you’ll want to use informative blog posts to educate audiences at this stage before trying to convert them into leads.
Some potential topics to target here might include:
- How to remove carpet stains
- How to remove mold from carpet
- Best way to clean carpet
- When to hire carpet cleaners
Middle of Funnel: Consideration
Once people move to the middle of the funnel, they’ll be considering carpet cleaning services, but they may still need some convincing before turning to your business.
Using service pages, blog posts, and other content, here are some terms to target at this stage:
- Carpet cleaning services
- Best carpet cleaning companies in [city]
- Professional carpet cleaning near me
- Local carpet cleaners in [city]
Bottom of Funnel: Decision
After having decided on a service, people at this level will be ready to call and request a quote from a specific company.
In addition to branded terms, here are some examples of bottom-of-funnel term ideas:
- Same day carpet cleaning
- Carpet cleaning quote
- Hire carpet cleaners
- Carpet cleaning specials
Leveraging Social Media for Carpet Cleaning Marketing
When you turn to us for carpet cleaning SEO services, you’ll also be able to develop high-performance social media marketing campaigns.
In getting the most from your carpet cleaning SEO strategy, you can take the following steps with social media:
Identify Relevant Platforms
Determine which platforms your audiences are on and create accounts on them.
Many carpet cleaning services are on Facebook, for instance, where they can advertise their business and offerings to customers through posts and ads.
Share Engaging Content
To connect with new and existing audiences, you can share all kinds of content. For instance, you might share before-and-after photos showcasing the results of your services and customer testimonials.
Don’t simply use your social media to promote your business, either. You can create all kinds of content, including DIY tips for homeowners like the example below.
Run Promotions and Contests
To continually engage your audiences and drive more sales through social media, our carpet cleaning marketing services could help you run compelling promotions and contests that drive more interaction.
Contests can be particularly beneficial, providing you with user-generated content that you might be able to repurpose for future marketing.
With these carpet cleaning SEO services, you’ll have the chance to get the most from your social media marketing efforts, integrating them into the rest of your strategy.
When to Hire a Carpet Cleaner SEO Company
If you’re on the fence about hiring an SEO company, there are certain advantages of working with professionals instead of going it alone.
Some of the reasons you might hire experts in this industry could include:
- You Don’t Have Enough Time: Even if you have the resources to develop a complete SEO strategy, you might lack the time to give your strategy the attention it needs. Experts can take over this task and continually develop a winning strategy for your brand.
- Your Business Lacks SEO Knowledge: Your company may also not have any in-house expertise that could benefit you. In this case, professionals can lend their expertise to your campaign to ensure its success.
- Slow Site Traffic Generation: Get more traffic to your website much faster with high-powered on-page and off-page SEO strategies from SEO experts.
- You Need a Complete Strategy: SEO experts can develop a comprehensive SEO strategy that covers every element of SEO, including on-page, off-page, and technical components that help boost rankings.
- Quicker Results: If you’re not happy with the amount of time it takes to see results, an SEO company can help you get the results you want much faster growing your business.
- Budget Restrictions: You may not have enough funding for in-house SEO, but you won’t need to worry about this with more cost-effective outsourced solutions that maximize your ROI.
- You Want Scalability: As your business needs change, so will your SEO strategy. The right company will be able to scale solutions to help you adapt as needed.
- Staying Up-to-Date With SEO: Knowledgeable SEO experts will stay updated with the latest SEO industry news and trends, applying what they learn to your campaign to keep you on top.
Work With Ignite Visibility for Effective Carpet Cleaning SEO
If you’re seeking reliable carpet cleaning SEO services for your business, look no further than Ignite Visibility. We can help you with SEO and plenty of other elements in a complete digital marketing strategy to help your company thrive.
With our services, you’ll get the following:
- A complete SEO strategy that covers all on-page, off-page, technical, and local SEO elements
- Keyword research that gives you a clear roadmap for your campaigns
- High-quality, engaging content that connects with people at every stage of the customer journey
- And more!
Reach out to us today to get started with your next strategy and speak with one of our experts.
