This week, we spotlight Stephanie McMahon. She’s the Chief Brand Officer at World Wrestling Entertainment (WWE). We’d like to congratulate McMahon and the WWE team for their outstanding fourth-quarter performance. WWE recently reported a 30% increase in revenue to $310 million. Operating income increased a whopping 131% to $83.6 million. That kind of success doesn’t…
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Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Ashley Cianci, Director of Demand Generation at PerformLine, a compliance technology company headquartered in Morristown, New Jersey. Ignite Visibility applauds Ashley Cianci for her passion for innovative marketing and her success in developing a brand identity and increasing demand generation, brand awareness, and revenue…
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When it comes to the modern days of promotion, competing with noise is just part of the game. In the endless sea of blogs, pop-ups, banner ads, search ads, side-scrolling and carousel ads, and branded videos ads, it’s easy for a brand to be overlooked or flat-out ignored when their digital content and advertising doesn’t…
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Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
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