This week, we spotlight Greg Fass. He’s the VP of Marketing at Liquid Death Mountain Water. Nope. That’s not a typo. That’s the real name of the company. In fact, we’d like to congratulate Greg Fass and his team for putting together some of the most creative marketing promotions we’ve ever seen. And in this…
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Amazon controls almost 60% of all ecommerce sales. Their reach is enormous and only grows by the year. If you’re an ecommerce merchant, it’s crucial to watch changes in Amazon selling trends. By staying on top of these trends, you’ll gain an edge over your competitors and boost sales. So in this article, we’ll go…
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Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….
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Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What You’ll Learn: What are Google Data Studio Dashboards? What Can You Do with Data Studio Dashboards?…
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A behavioral-health marketing spotlight on Headspace Health’s CMO: how campaigns with John Legend, a Star Wars partnership, and TikTok ambassadors worked to destigmatize mental-health care and reach diverse audiences after the Ginger merger. A relevant angle for therapy and behavioral-health brands.
