What We’ll Cover: What is TikTok? An Overview of the TikTok Platform What Kinds of Brands Should Use TikTok? TikTok Marketing Strategies in Action How to Get TikTok Followers Influencer Marketing on TikTok Advertising on TikTok What is TikTok? TikTok is the fastest-growing social app on the market. Since its launch in 2016, it’s…
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This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called…
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Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter…
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This week, we spotlight Marc Pritchard. He’s the Chief Brand Officer at Procter & Gamble. We’d like to congratulate Marc Pritchard for getting inducted into the American Marketing Association’s Marketing Hall of Fame. The AMA will formally recognize his accomplishments on May 3, 2022. According to the AMA, Pritchard is “responsible for P&G’s brand building…
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This week, we spotlight Raja Rajamannar. He’s the Chief Marketing and Communications Officer at Mastercard. He’s also the President of the company’s Healthcare Business division. We’d like to congratulate Raja Rajamannar for the many awards he’s won throughout his career. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 Top 5 Most Influential…
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