Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….
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Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…
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This week, we spotlight Chris Capossela. He’s the Chief Marketing Officer at Microsoft. We’d like to congratulate Chris Capossela and the entire Microsoft team on an outstanding Q2 2022 performance. Revenue came in at $51.7 billion. That’s up by 20%. Operating income reached $22.2 billion. That’s up 24%. Microsoft also delivered within individual lines of…
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This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
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A step-by-step guide to Facebook Lead Ads: configuring Instant Forms with custom questions, choosing target audiences, and downloading lead data — while handling privacy-policy and GDPR requirements, across use cases from list building to promotions.
