Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search results? …
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This week, we spotlight Morgan Flatley. She’s the Global Chief Marketing Officer at McDonald’s. We’d like to congratulate Flatley and the McDonald’s team for the company’s ongoing financial success. U.S. comparable store sales increased almost 14% last year. That’s the highest year-over-year gain on record. Additionally, digital sales surpassed $18 billion in 2021. That kind…
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Everything is a User Experience The other night I dropped into a local Ramen shop for dinner. The place was busy, and the hostess was doing the standard restaurant practice of taking names and giving a time frame for the next tables. I was eventually seated at the nearest bar seat a few paces from…
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As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
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The one thing you can count on in social media? Change. Platforms are changing, updating their algorithms, and introducing new features. Keeping up with all these evolutions sometimes feels like a full-time job. Let’s talk about how to stay on top of social media trends, which 2021 trends to keep, and how to update them…
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