In this edition of Marketer of the Week, Ignite Visibility spotlights Rachel Ferdinando, Senior Vice President and Chief Marketing Officer of Frito-Lay North America. Ignite Visibility applauds Rachel Ferdinando for her ability to transcend traditional marketing barriers and lead her brand with fresh and innovative ideas. Rachel Ferdinando, the Creative If you’re looking for a…
Read More
Coming up with ideas for sales promotions and celebrations to feature in your emails can be a daunting task. Luckily, every day is a holiday — literally. Let’s talk about why you should create a holiday calendar and how to do it. Why You Need An Email Marketing Calendar Life is better when you have…
Read More
This week, we spotlight William White. He’s the Chief Marketing Officer at Walmart. We’d like to congratulate William White and the team at Walmart on an outstanding Q1 earnings report. Total revenue came in at $141.6 billion, up 2.4%. Comp sales grew 3%. Additionally, Sam’s Club sales increased by 10.2% and membership income increased by…
Read More
This week, we spotlight Alex Schultz. He’s the VP of Analytics and CMO at Meta. We’d like to congratulate Alex Schultz and the Meta team for the phenomenal growth of Facebook. As of the last quarterly report, Facebook has almost 2 billion daily active users (DAU) and almost 3 billion monthly active users (MAU). The…
Read More
Reels are all the rage on Instagram. If you’re looking for an easy way to incorporate them into your strategy, look no further than live events. Here are 10 tips to help you get started. Best Practices for Instagram Live Ready to learn about the different ways to approach your next event? The following…
Read More
