This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
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There’s one critical Facebook lead generation strategy that not enough people are taking advantage of. For businesses that regularly run ads on Facebook, it’s difficult to pinpoint which customers are specifically interested in the products and services you provide. This gap (between what you offer and who’s actually interested) leads to wasted ad dollars…
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This week, we spotlight Marisa Thalberg. She’s the EVP & Chief Brand and Marketing Officer at Lowe’s Companies, Inc. We’d like to congratulate Marisa Thalberg and the Lowe’s team for an outstanding fourth quarter. The company reported net earnings of $1.2 billion. That’s up from $978 million for the same quarter a year ago. Additionally,…
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What We’ll Cover: What is TikTok? An Overview of the TikTok Platform What Kinds of Brands Should Use TikTok? TikTok Marketing Strategies in Action How to Get TikTok Followers Influencer Marketing on TikTok Advertising on TikTok What is TikTok? TikTok is the fastest-growing social app on the market. Since its launch in 2016, it’s…
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This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called…
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