It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…
Read More
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
Read More
Lee Applbaum, CMO of Wheels Up – Ignite Marketer of the Week
This week, we spotlight Lee Applbaum. He’s the Chief Marketing Officer at Wheels Up. We’d like to congratulate Lee Applbaum and the Wheels Up team for outstanding Q1 2022 results. Among the highlights: Revenue jumped 24% to more than $325 million Membership increased 26% to over 12,000 Live Flight Legs increased 15% to over 17,000…
Read More
5 Engaging Instagram Reels Ideas for Business You Can Try Today
Have you tried the Instagram Reel feature for your business page yet? This fun and engaging form of content is just what you need to build strong connections and establish your brand identity. We know it can be hard to get started with something new, so here are five easy Instagram reels ideas to get…
Read More
How to Hire the Right Paid Media Agency in 2022
Hiring a paid media agency’s a smart business move. …If you hire the right one. The right agency can help you quickly increase your traffic, leads, and sales. The wrong one will have you spending your budget with little return. And because the industry’s always changing, it’s important to know what to look for when…
Read More