If you want your emails to connect with your target audience, you need compelling email subject lines. These elements are essential for getting people to open your emails and engage with their contents and, ultimately, your brand.In this blog post, Joel Staniszewski, Lifecycle & Email Marketing Strategist, will look into what makes the perfect email…
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It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. An effective YouTube thumbnail can encourage more users to click on your videos, leading to more…
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Bounce rate remains a critical metric to reduce in marketing, but Google Analytics 4 (GA4) changed how bounce rate is defined. In this blog, Keely McGroarty, Sr. SEO Manager, will review what website bounce rate is, how to interpret this metric, and how to improve bounce rate for your site. What We’ll Cover: What is…
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When trying to connect with your target audience and attract new customers, it’s important to know the process that potential customers undergo as they move from interested prospects to loyal customers. Each part of the process contributes to the five main sales funnel stages. In this blog, Jeff MacGurn, Chief Client Officer, will dive deeper…
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Search engine optimization (SEO) might entail a lot of technical elements, but another effective tool that can enhance your content consists of SEO power words. These words are emotionally resonant terms that can help with SEO while appealing to your audience’s emotions. Using power words for SEO the right way will ultimately help boost rankings…
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