When you’re creating content that has the power to influence someone’s financial decisions, health, safety, or legal outcomes, the stakes for accuracy and trustworthiness are incredibly high. That’s what Your Money or Your Life, or YMYL, content is. Google holds this type of content to incredibly high standards. If you want to rank for YMYL,…
Read More
It’s been 2 years since Google rebranded Search Generative Experience (SGE) and officially launched AI Overviews (AIO). Since its global rollout, which expanded to over 100 countries by October 2024, the impact of AIO on search results has become increasingly clear. When AI Overviews were first introduced, many marketers speculated on their potential impact and…
Read More
Marketers can find several uses for Bing AI today, as it now functions as a productivity tool, search interface, and AI visibility channel. As a result, knowing how to both use and optimize for Bing artificial intelligence can significantly boost your marketing efforts. In this guide, Karen Devlin, VP of AI SEO, will guide you…
Read More
Most franchise digital marketing guides are organized by channel. Search, then paid ads, then social, then email. That structure is easy to write and almost useless to run, because it never answers the question that actually stalls franchise marketing programs: whose job is this? Corporate believes the franchisee should be posting to local social. The…
Read More
You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. The fact is that Google uses the mobile version of…
Read More
