Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…
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Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…
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With law’s high average client value, SEO is even more important than other industries. Even low-volume keywords can pay off if the searcher is looking to spend a lot on legal services. So in this article, you’ll learn everything about SEO for law firms—what it is, why it matters, and how to master it. Plus,…
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Google’s Helpful Content Guidelines state that the algorithm aims to reward content that is original, helpful, written by people, and written for people. So its clear quality content reigns supreme. But, let’s face it: not everyone is an amazing writer. In fact, most people don’t even consider themselves “good” writers. While it helps to have…
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What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
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