A single ad rarely closes the sale on its own. Usually, several marketing touchpoints work together to get there. With proper credit allocation, marketers can identify which interactions actually drive conversions and which ones stall the journey, sharpening the campaign decisions that follow. In this blog, Rochelle O’Neil, Paid Media Strategist, breaks down what multi-touch…
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Netflix advertising gives brands access to premium streaming inventory through Netflix Ads Suite and approved programmatic partners. The opportunity is larger and more measurable than it was at launch, but the right buying path, creative, targeting, and KPI plan still determine whether the investment works. In this guide, Scott McCutchan, Sr. Director of Franchise Paid…
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It’s one thing to drive traffic to your site. It’s another to convert that traffic into customers. That’s the whole point of conversion rate optimization (CRO). Instead of thinking of it as chasing more form fills or higher traffic numbers, frame it as improving the outcomes that actually move your business forward. In this ultimate…
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Your corporate marketing reports might look fantastic, with impressions up and Cost Per Lead (CPL) trending down. But ask yourself: is every single one of your locations actually feeling that growth at the cash register? Customer acquisition costs across major digital channels have spiked by roughly 60% in recent years, meaning wasted spend at just…
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In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
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