Analytics are at the heart of Internet marketing. These metrics influence everything we do. From the keywords we go after to the social communities we engage in to the sites we advertise on, analytics tie everything together. Our entire Ignite Visibility team not only passes the GAIQ (Google Analytics IQ Test), but each member of…
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The Hummingbird Update Changed SEO – In this video, John Lincoln, President of SEO and Social Media at Ignite Visibility, covers key changes to SEO as a result of the Hummingbird update. Some of those changes include better answers to questions, less emphasis on dead links, increase importance on social media, schema.org as a ranking…
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PubCon is an excellent event that attracts Internet marketing experts from across the world. This year, Matt Cutt’s, head of webspam at Google, revealed some exciting news about the future of Google and search engine optimization. Watch Matt Cutt’s at PubCon 2013 Important SEO Points from PubCon 2013 Google is working hard at fighting blackhat…
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In my inaugural Ignite Visibility blog I would like to present some philosophies and values which I believe when adhered to during the sales and early engagement process leads to more business and helps establish long-term client retention. Sales Process ROI & KPI focused At the end of the day, as marketing professionals, our primary…
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When you work in SEO, and really any area of Internet marketing, you need to be ahead of the game. Because of this, we spend a lot of time at Ignite Visibility making sure we are creating 100% white hat services which allow our clients to succeed, and will allow them to succeed for as…
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