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Home / Google / Google SEO and Internet Marketing Changes from Matt Cutts PubCon 2013

Google SEO and Internet Marketing Changes from Matt Cutts PubCon 2013

October 25, 2013 By John E Lincoln

PubCon is an excellent event that attracts Internet marketing experts from across the world. This year, Matt Cutt’s, head of webspam at Google, revealed some exciting news about the future of Google and search engine optimization.

Watch Matt Cutt’s at PubCon 2013

Important SEO Points from PubCon 2013

  • Google is working hard at fighting blackhat SEO
  • Mobile is going to be critical in 2014
  • There is supposed to be a huge SEPR refresh
  • We will see 15% or more of authorship go away
  • Google is getting better at Javascript
  • Google is working hard to establish entities and connect things online
  • Google has softened the Panda algorithm
  • Google is working hard on machine learning and artificial intelligence
  • Google is working hard to establish authority for top sites in a field, you need to be an authority on a topic
  • Google is tailoring certain content to certain smartphones based on their capabilities
  • Penguin 2.0 and 2.1 launched
  • Trying to take down payday loans and other very shady searches
  • Working to take action on advertorials and native advertising (taking action on newspapers)
  • Google is taking down spam network, they have a list of networks they are taking down
  • Google is working on new videos to help people (malware, guidelines for content, etc)
  • There is a new website called how search works
  • Google is going to continue to improve machine learning
  • Google is going to keep trying to add value their site, independent of search.
  • In 2014 40% of traffic to YouTube will be from mobile phones
  • In some countries, mobile traffic has already surpassed desktop
  • Mobile traffic will eventually surpass desktop everywhere
  • In the long term, having good social signals will be one of the most important things for Google SEO rankings
  • By being an authority and an expert, you will get social share and better rankings
  • Over the next 6 months, Google will be working on things most people wont see
  • Google is working on the next generation of hacking detection to fight really tough terms that get hacked all the time
  • There is no PageRank scheduled update for the rest of the year
  • Everyone needs to get a mobile website, everyone needs to get rid of flash
  • Request Autocomplete should be focused on, it will help people fill out forms much faster. This is a new standard. You can fill out a form in one click.
  • Google is working on a new version of ad heavy pages algorithm to hurt sites with way to many ads too high on the page
  • Google will only be looking at high quality authors, and will get rid of the low quality authors in search listings
  • Google is going to take Rich Snippets into account when looking at the quality of the website
  • Google is getting much better at executing Javascript. You can use basic frameworks now
  • New @googlewebmastercentral Twitter account

I hope you enjoyed the notes. There are some very exciting things happening in SEO!

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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