It is often a misconception for people who are new to search engine marketing that ads pass pagerank for SEO and thus improve rankings. This however is not the case. Ads on websites that are secured through ad networks such as Google AdWords (display network) or Microsoft adCenter are different than normal organic links. Google and…
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Should you use Synonyms for SEO
Synonyms have long been a debated topic in search engine optimization. Many people have wondered, “Should you use Synonyms for SEO?” Matt Cutts from Google has just released a video stating that you should use synonyms to improve SEO. He reveals that Google has an entire team dedicated to matching synonyms. When addressing this question,…
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Google Code-in 2012
Open source software is critical to developers. In website development, you can make an entire career out of an open source platform. Just look at Drupal, WordPress and Joombla development for example. One hue supporter of the development of open source software is Google Code-in 2012, a contest that gives pre-university students (13-17 years old)…
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Site-Wide External Backlinks and Google SEO – Video and Insight
Site-wide backlinks have become a hot topic in SEO. Many SEO experts feel that they are spammy, no longer hold value and can get you in trouble. In cases such as this, it is always best to hear directly from Google. Matt Cutts from Google says, site-wide backlinks can be completely natural and in most…
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Tagged URLs and Google Search Engine Optimization
Campaign tags are an important online tracking tool. You can create campaign tags by using campaign tracking in Google Analytics or utilizing a tag manager, such as Google Tag Manager. Webmasters utilize these tracking tools to get more in-depth analytical data. But, as we know, duplicate URLs are an issue for search engine optimization and…
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