The recent addition of hundreds of new generic top level domain (gTLD) extensions (with hundreds more on the way) has created serious buzz in the business and marketing world, but there are many important aspects of the new extensions that need to be examined more closely. We’re long past the era of fewer and simpler…
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Mobile SEO Checklist – #Infographic
After Google’s announcement that they will begin to use a site’s mobile readiness as a ranking factor for mobile search results, now is the time to fine tune your mobile optimization. Google’s move is largely due to their earlier prediction that mobile searches will reach close to 85.9 billion in 2015 as 57 percent of…
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Google Tests Drop-Down Feature for Mobile Local Results
Google has been doing a lot of tests on mobile. Really, it is a new world of usability and user experience that no one has 100% figured out yet. So you can expect a lot of innovation in the area. This week, Google started testing a feature for how they display their local Google My…
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Ultimate Guide to Google Search Operators
As the most used and highest performing search engine with more than a billion users, Google works hard to improve search results. However, the average user doesn’t know the search engine is specifically designed to handle complex searches for more relevant results using Search Operators. With the release of the Hummingbird algorithm in 2013, Google…
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Ultimate Guide to On-Site Social Media Optimization
As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…
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