For decades, web directories have been used to help people find content online and, in turn, help improve search engine rankings. But after years of misuse and abuse, the vast majority of directories are now considered by many to be both problematic and worthless for SEO, and Google frowns upon most. So, should we abandon…
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Why Thumbs are Critical to Mobile Web Design and CRO
There is plenty to consider when optimizing your website for mobile CRO, but one critical component that businesses often overlook is how best to organize your site for users’ thumbs. With over one billion people expected to browse the Internet via their smartphones alone by the end of 2015, and touchscreens continuing to dominate the…
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How To Add Preferred Phone Numbers and Local Business Hours On Google
We’ve been keeping a close watch on the variety of tests and changes Google has made recently to improve local results, including helpful mobile features and location-adaptive pages. Yet, there’s some new, incredibly useful local features that we’ve noticed many businesses often overlook: enabling Google to more easily find and display additional preferred business phone…
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Google Now Provides Subdomain Support with Change of Address Tool
Webmasters who want to move a subdomain to a new domain now have an easier means to notify Google of the change. Although the official Google announcement only came on April 15, 2015, late last month, Google secretly unveiled the new added support for webmasters to move a subdomain to new domain through the use…
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Game Changer, Chrome 42 to Show Warnings for non-HTTPS
On Monday, Google’s Ilya Grigorik posted a stern reminder that Google Chrome will start displaying warnings for websites that don’t hold a verification for HTTPS in Chrome 42 (make sure yours is up to date). Also, sites that are non-HTTPS will be flagged as vulnerable. This anticipated move comes after a proposal from the Chrome…
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