Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
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This week: Google confirms what we’ve always suspected about redirects, penalizes sites for outbound link spam, blocks sites with deceptive download buttons, and makes it easier for you to find cheap gas. Here’s what happened this week in SEO. Google Penalizes Outbound Link Spam You might be under the impression that Google will only penalize…
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I have done conversion rate optimization for a long time. Colors make a big difference. In this infographic, I give you researched information on the best colors for your website. Click the infographic to enlarge. Embed Best Colors for Website on Your Site: Copy and Paste the Code Below Best Colors for Website – An…
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If you’re using WordPress.com to build your brand online, you can increase your engagements and generate social proof by getting more “Likes” on your posts. We are not talking about Facebook likes! We are talking about WordPress likes. In this article, we’ll go over how people can “Like” your WordPress.com posts and offer a few…
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Updated 1/27/2021 Google uses a sophisticated artificial intelligence system to help process search results. That system is called RankBrain. The existence of RankBrain is important to you as a digital marketer because, as the name implies, it affects how Google ranks pages. If you’re at all interested in reaching the top of the search engine…
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