Whenever the topic of SEO comes up, it’s safe to assume we’re talking about Google. “Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.” Bing may be less popular than Google, but Bing SEO shouldn’t be ignored. What We’ll Cover: Google SEO vs. Bing SEO Why Bing SEO? How to Optimize…
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Want to make the most of your webinar? Then you need the best webinar platform. The rise in the popularity of webinars has brought with it a slew of new platforms, and in this article, I’ll highlight a few of our favorites. The 15 Best Webinar Platforms: WebinarJam GoToWebinar Zoom EverWebinar GetResponse Google Hangouts Demio…
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LinkedIn is updating its feed algorithm to include dwell time as a ranking factor. If you’re unfamiliar with dwell time, it’s the amount of time users spend on a particular piece of content. Let’s see how this new LinkedIn ranking factor may change the game for you. Ranking on LinkedIn LinkedIn has revealed details about…
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This week: Ecommerce is thriving, LinkedIn will let you host virtual live events, and we’ve already learned a thing or two about the most recent Google update. Here’s what happened this week in digital marketing. YouTube Expands Options for TV Ads YouTube is giving you more options to reach people who stream content on TV…
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How does SERP ranking impact click-through rates? We provide benchmark data on Google click-through rates by position using 2020 data across over 1,000 queries. What We’ll Cover: The search landscape in 2020 Breakdown of Google CTRs by ranking position What compels people to “click”? How to improve your CTRs based on our 2020 findings Provide…
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