For an industry that prides itself on risk-taking and creativity, marketing relies pretty heavily on numbers. And those numbers reveal that email marketing is the most effective marketing channel out there, outpacing SEO, affiliate marketing, and even social media. In this article, I’ll cover 20 must-know email marketing statistics to boost your email campaigns! What…
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Consolidating Content for SEO: A Complete Guide
Sadly, millions of live blog posts will never see the light of day–which means you’re wasting money and ranking opportunities. Old blog posts can still be a valuable part of your SEO strategy. Here, I’ll discuss how to audit, consolidate, and refresh your content so you can get more mileage out of your entire website….
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Bing Backlink Tool Upgrades to Show Competitor Data
Watch out, SEMRush and Ahrefs! Bing might eat into your market share. That’s because Bing recently upgraded its backlink tool to show data from competitors. The tool also offers info about unique referring domains, page-level links, and top anchor texts. And it’s all for free. Bing Backlink Tool: Three Features In the past the Bing…
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New YouTube Feature: “Results from the Web” Displays Links to Google Webpage Results
It looks like Google is toying with the idea of showing web page results in YouTube search, You might not see it if you try a search on YouTube right now. It’s apparently just a limited test. Here’s what we know so far. YouTube “Results from the Web”: An Accidental Discovery A Reddit user discovered…
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How to Spy On Your Competitor’s PPC Keywords & Strategy
With the right roadmap, a little investment, and some strategic research, you can reverse engineer your competitors’ most successful PPC strategies. In this article, I’ll share some tips for ethically engaging in some PPC espionage that can take your paid ads game to the next level. What You’ll Learn: The importance of competitive keyword analyses…
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