YouTube has seen some major changes over the past few years, along with a demand for high-quality, authentic content just like we’ve seen with Google and its EAT guidelines. In this article, I’ll go over how to optimize your YouTube channel based on the latest round of updates. What We’ll Cover: How the YouTube algorithm…
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What Do You Know About Franchise PPC?
Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We’ll Cover: Who should handle franchise PPC – the…
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Is LinkedIn Advertising Right For Your Business? (How To Know)
LinkedIn advertising isn’t for everyone. In fact, everything about it – from what and how you post to whether you should run LinkedIn ads – is different than your typical social media platform. So, why use it? I’ll cover the basics and whether or not it’s right for your business. Full article, video and podcast below….
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25 Signs Your PPC Audit Was Done by a Rookie
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. Here are 25 signs that your most recent audit was done by a rookie, and isn’t going to help you improve. The Signs: No campaign theme analysis…
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How to Set Up a YouTube Custom Intent Audience
Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I’ll explain YouTube custom intent audiences: what the are, how they’re used, and tips and best practices for using them effectively. What We’ll Cover: What YouTube custom…
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