This week: Google rolls out Discovery ads globally, IGTV offers monetization options, and your website font choice probably won’t have any impact on search rank. Here’s what happened this week in digital marketing. Google Discovery Ads Now Available Globally This past week, Google announced that Discovery ads rolled out globally. If you’re unfamiliar with Discovery…
Read More
Within Google Analytics, there is a myriad of tools and analyses available to marketers. But destination goals, in particular, offer you a unique way to analyze how well your company’s core objectives are being met. Today, we’re going to show you how to set up a destination goal, what you can track with this goal…
Read More
This week, Google rolled out a “confirm with Voice Match” payments feature into Google Assistant. The payment method is available for both smart speakers and displays. In fact, you can probably activate it on your Android or Apple smartphone right now. How to Use Voice Match Payments If you’d like to use Voice Match payments…
Read More
You probably already know about using schema.org markup in your web pages. But did you know that you can use it in your emails as well? In this article, I’ll explain how to use email markup language to enhance your emails and validate your efforts. What We’ll Cover: Using Schema.org for email markup How to…
Read More
AdWords’ quality score goes into determining how much you’re spending per keyword. We share some tips on improving your quality score and lowering your cost-per-click. What You’ll Learn: How is your quality score calculated? How to improve your quality score on AdWords How to improve your quality score of keywords How to create super-specific ad…
Read More
