Last year, Google announced that it would block third-party cookies from its popular Chrome browser by 2022. That left marketers wondering what it would replace them with. Earlier this year, Google announced that it would replace third-party cookies with… nothing. The Big G will release no new identifiers that advertisers can use to track conversions….
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Amazon reviews play a major role in your ecommerce performance, whether you like it or not. I’m Marisa Duffy, an Amazon Coordinator at Ignite Visibility—and I know that reviews can make or break your shop. In the age of Fakespot, here’s what to know about Amazon reviews, including what’s changed and how to adapt. Did…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Petra Odak, Chief Marketing Officer at Better Proposals. Ignite Visibility applauds her and the Better Proposals team for an outstanding service that makes it easy to create high-quality business proposals in a jiffy. Better Proposals If ever a company existed that lives up to…
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This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Here’s what happened this week in digital marketing. Google: Changing Dates on Web Pages Won’t Improve Ranking Changing the “published” date on your web page won’t affect its ranking. That’s according to Google’s John Mueller. The…
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Clubhouse now offers a new incentive to keep social media content creators on the platform: money. Now users of the audio-only app can transfer funds to the hosts they love through Creator Payments In this article, I’ll explain what we know about the new payment system. The Proof Is in the Profile If you’re on…
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