This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Here’s what happened this week in digital marketing. Google Ads and Microsoft Bing Ads Report Increase in Earnings Good news for a couple of high-profile advertising platforms: their ad revenues were up big. Google Ads saw a 32% year-over-year…
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The day that many digital marketers feared is now upon us. Apple has officially announced the release of iOS 14.5. It’s got some nifty new features, such as additional unlock options for people wearing face masks (thank you, COVID-19), updated voice options for Siri, the ability to report an incident in Apple Maps, and enhancements…
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You want to run a pilot program for a new ad network, but you don’t know how to structure it, how much budget to use, how long to run it or how to present your idea to management. As it turns out, this is a problem many people have run into! Structuring a paid media…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants. Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years. For example, under Holton’s watch the company doubled content creation and established…
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This week: another Clubhouse clone, another big name might move against FLoC, and another import option on Microsoft Audience Network. Here’s what happened this week in digital marketing. Microsoft Audience Network Now Offers Facebook Ads Import You probably already know that the Microsoft Audience Network allows you to import campaign details from Google Ads….
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