Rank these marketing tools in order of highest ROI: social media, SMS, display ads, Google ads, email. If you said email, you’re right. This seemingly old-fashioned tool continues to bring in high conversion rates for most businesses. That means you need a great email marketing strategy. And a vital piece of any email strategy is…
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TikTok Launches $200 Million ‘Creator Fund’ in U.S. – Ignite Friday
This week: YouTube has a new metric, Google lets you sell products commission-free, and TikTok will start paying folks to use the platform with its Creator Fund. Here’s what happened this week in digital marketing. Buy on Google Goes Commission-Free Good news if you’re a Google merchant: your margins are about to increase. That’s because…
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How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We’ll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all Facebook ad types…
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Shopping Cart Abandonment Emails
Picture this—you run a successful ecommerce store, receive plenty of traffic, and regularly send out weekly emails to your customers. You go the whole nine yards and for some reason, they drop out right before completing their purchase. Shopping cart abandonment emails might be just what you need to cover your bases and recapture lost…
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How to Measure Brand Lift from Paid Media
Any ol’ marketer can spend a year’s revenue on paid media only to find out it’s done naught for your brand. How do you keep this from happening? By learning how to measure brand lift from paid media so you can make smarter, more tactical marketing decisions. What We’ll Cover: The objective of brand lift…
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