This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice. Here’s what happened this week in digital marketing. Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns….
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Email Conversion Rates 101: How to Increase Email Conversions
It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: What is…
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6 Steps To Run Marketing Experiments That Grow Traffic 106%
In this blog we will analyze the formula HubSpot used to grow traffic 106% through a marketing experiment. We will also talk about our 6 step framework that works like a charm 😉 What We’ll Cover: What are Marketing Experiments? Why Digital Marketers Should Use Marketing Experiments How to Design a Marketing Experiment Tips on…
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Can Other Websites Render Your Content? Google Answers
If you want it done right, you’ll have to do it yourself. That seems to be the sentiment of Google as it relates to rendering content on your website. In other words: don’t rely on third-party APIs to help you earn a great rank in the search engine results pages (SERPs). Google’s Martin Splitt explained…
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Considering Bidding On Competitor’s Branded Terms? Read This 1st
Before you go running ads your competitors terms, it is a good idea to understand the big picture. Here is what you need to know. What You’ll Learn: What is branded term bidding Why you should bid on branded terms Pros and cons of competitor targeting Best practices for bidding on competitor branded terms How…
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