Email marketing: extremely effective, but surprisingly hard to get right. One of the best ways to make sure all goes well is by targeting your email lists. In this article, I’ll walk you how and why you should be using targeted email marketing. Here’s what no one wants in their inbox: an impersonal email advertising…
How To Grow SEO Traffic Fast With The Selector System
This is a tried-and-true system to grow SEO traffic and results. Watch the video, play the podcast or read the article below to learn this 6 step SEO strategy. Play The Podcast First, it is important to note I am not the only one who uses this system. I have spoken with at least 10…
What The Facebook Ad Targeting Changes Mean for Your Business
Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they…
24 Of The Best Online Video Marketing Tools In 2018
One of the best ways to promote your brand online is with video marketing. If you do decide to use video to promote your brand, you’ll undoubtedly need the assistance of one or more tools. Here are some of the best. Why video? Just read the stats: Social video draws 1,200% more shares than…
More From Facebook, Google, and Pinterest Gets a Makeover
This week: people are standing by their man (Mark Zuckerberg), Pinterest is giving business users a profile page makeover, and responding to user reviews can increase your conversion rate. Here’s what happened this week in digital marketing. Facebook Testing New Video Format Facebook is testing a new video format. It’s called Facebook Premieres. The new…
The Best Video Editing Software Options in 2018
Video marketing is all the rage these days. But those high-quality videos you see all over the internet didn’t come from just anywhere; they were created using some of the best tools in the space. In this post, I’ll cover thirteen of my favorite video editing tools on the market. Chances are, you’ve already…
11 Drip Email Marketing Campaign Tips That Shock Newbies
Have you experimented with email automation? Also known as drip campaigns, they’re an incredibly effective way to reach clients and prospects on the channel they prefer – email. In this article, I’ll show you how (and why) to start a drip email marketing campaign of your own. What Are Drip Email Marketing Campaigns? You may…
11 Ways To Use Customer Testimonials To Increase Conversions
Customer testimonials matter. A lot. Not only do they let you know your brand is doing a good job – they let your prospects know that, too. Which is why it’s increasingly important to use those testimonials in all right ways. And in this post, I’ll show you how. How Customer Testimonials Impact Buyer Decisions…
Facebook Adds New Tools and Native Ads Are On The Rise
This week: Facebook adds another tool for Stories, Instagram tests scannable name tags, and wait until you hear about the explosive growth of native ads. Watch the Video Read The Full Story Below Instagram Tests Scannable Name Tags It looks like Instagram is “borrowing” yet another feature from Snapchat. This time, it’s scannable name tags….
Facebook Makes Changes, YouTube and Bing Improve Ad Capabilities
This week: Bing Ads offers price extensions, digital marketers love Pinterest, and structured data just might improve your search rank. Here’s what happened this week in digital marketing. Bing Ads Rolls out Price Extensions Bing is making it easier for people to shop with its search engine. Now, price extensions appear in text ads…