Instagram’s popularity is only going up, and users continue to spend more and more time on the app. As a result, it’s likely already a standing part of your social strategy. Reels, IGTV, stories, posts—you name it, Instagram’s got it. To make the most of all these new features, it often pays to bring in…
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How to Monitor Competitor Website Changes for SEO
If you want to be successful in online marketing, you need to track what your competitors are doing. That’s why it’s important to monitor their websites for changes. In this article, we’ll go over some of the best tools to monitor competitor websites to see how they’ve updated their SEO strategies. The good news is…
Snapchat Slumps and Google Unveils New Ad Format
This week: you should change your Twitter password, Snap sales slump, and Google has a new ad type. Here’s what happened this week in digital marketing. Watch The Video Or Read The News Below Snap Revenue Slumps in Q1 This past week, Snap reported $230.7 million in sales. That’s a year-over-year increase of 54%, but…
Beginner Tips For Writing PPC Ad Copy That Converts
You need to write PPC ad copy that converts. Otherwise you are wasting your money. Here’s how to do that. Unfortunately, many digital marketers opt for a “spray and pray” approach when it comes to creating ad copy. They pick a few keywords, quickly assemble a headline, and run the ad. Avoid following their example….
Quarterly Earnings Are In and Google Update Confirmed
This week: tech companies report great earnings despite some bad press, micro-influencers love Instagram, and Facebook is giving video creators more ways to put cash in the bank. Here’s what happened this week in digital marketing. Watch The Video Update Or Read The News Below Facebook Earns $12 Billion Q1 It’s earnings season! How are…
How to Increase Conversions With Targeted Email Marketing
Email marketing: extremely effective, but surprisingly hard to get right. One of the best ways to make sure all goes well is by targeting your email lists. In this article, I’ll walk you how and why you should be using targeted email marketing. Here’s what no one wants in their inbox: an impersonal email advertising…
How To Grow SEO Traffic Fast With The Selector System
This is a tried-and-true system to grow SEO traffic and results. Watch the video, play the podcast or read the article below to learn this 6 step SEO strategy. Play The Podcast First, it is important to note I am not the only one who uses this system. I have spoken with at least 10…
What The Facebook Ad Targeting Changes Mean for Your Business
Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they…
24 Of The Best Online Video Marketing Tools In 2018
One of the best ways to promote your brand online is with video marketing. If you do decide to use video to promote your brand, you’ll undoubtedly need the assistance of one or more tools. Here are some of the best. Why video? Just read the stats: Social video draws 1,200% more shares than…
More From Facebook, Google, and Pinterest Gets a Makeover
This week: people are standing by their man (Mark Zuckerberg), Pinterest is giving business users a profile page makeover, and responding to user reviews can increase your conversion rate. Here’s what happened this week in digital marketing. Facebook Testing New Video Format Facebook is testing a new video format. It’s called Facebook Premieres. The new…