Instagram’s popularity is only going up.
Because of that, it’s likely already a standing part of your social strategy.
But to make the most of it sometimes it pays to bring in the big guns.
Enter Dash Hudson, a tool designed to meet – and exceed – your Instagram goals. Here’s what you need to know.
What is the Dash Hudson Tool?
Dash Hudson in an Instagram-centric tool that allows you to schedule posts and analyze their impact and overall success of your account.
The tool enables brands to increase their web traffic as well as monetize their Instagram account.
In its own words, “[Dash Hudson’s] visual intelligence platform provides a one-stop solution to predict performance, distribute, measure, and enhance engagement across all of your visual marketing channels.”
The Dash Hudson Basics
Like other Instagram tools, Dash Hudson is your all-in-one stop for automating and managing your Instagram account.
Unlike other tools, it provides metrics that you won’t find on many other platforms.
It offers all the basics – including an easy scheduling tool that allows you to plan and curate your content to post at the time of your choosing.
And, if you’re looking to monetize, you can make any post shoppable with a click. More on that feature in a moment.
Other Dash Hudson features include:
Any Instagram tool worth its salt will come with an array of analytics to keep your eye on.
These are all the analytics you need to monitor and make key decisions regarding your account, including insight into account growth and post performance, and interactions with influencers and platforms.
Weekly and monthly reports are delivered via email.
And as mentioned previously, Dash Hudson goes above and beyond when it comes to the amount of analytics available to you.
- Follower insight – one of Dash Hudson’s more unique analytics tools allows you to see which of your content has been tagged in or mentioned in a comment
- Content Segmentation – Dash Hudson allows you to segment your content into categories. You decide how to segment – by content categories, product types, influencer campaigns, etc. and Dash Hudson will return metrics on which segments perform the best and resonate most with your audience
Influencer marketing plays a major part in Instagram.
Its visual focus makes it ideal for influencers to showcase content – and 60% of Instagram Users Say they have Learned about a Product or Service on Instagram.
But of course, influencer marketing comes at a cost. Reportedly, brands typically pay micro-influencers about $50 per Instagram posting.
So it makes sense that an all-inclusive Instagram tool would offer brands a way to measure the return on investment (ROI) of their campaigns.
Dash Hudson does so by allowing you to measure the impact of your ambassador, influencer, or gifting campaigns by breaking down who drives the most engagement and audience growth.
Beyond that, Dash Hudson will help you identify key influencers in your niche and track the engagement rate of each post to see how the effectiveness of your campaign.
It works like this: Dash Hudson will find search and find all the content your posts have been tagged in.
If it finds something particularly awesome or high-quality, it will notify you so you can engage, comment, or share the post.
That means you’re no longer tasked with sorting through hashtags and mentions. Instead, you can spend your time identifying those users who are actively sharing or tagging your business – and maybe find some valuable opportunities and prospects in the process.
It also simplifies the process of finding – and asking to use – user-generated content. So, if you find a photo or video you’d love to use in a post, simply click on it to request the rights to use it.
Dash Hudson will then automate the process and work to secure the content for you.
Instagram Stories Insights
To put it lightly, Instagram Stories are incredibly effective.
So effective that over 50% of businesses on Instagram produced a story on the platform and one in five organic stories from businesses will generate a direct message from a follower, potential client or customer.
It only makes sense to include a way for brands to measure the impact of those stories. Naturally, Dash Hudson does.
You can segment your Stories the same way you do your content into categories you create, and view key metrics into your Stories performance, and filter your Stories by which have performed best.
Metrics include number of viewers, most engaged moments and when viewers tend to drop off. Dash Hudson also allows you to store and download your Stories to use across platforms.
Dash Hudson Instagram Ads
Advertising is another key element when it comes to Instagram success.
Dash Hudson helps to take the guesswork out by predicting the performance an ad based on past content metrics. By showing you which types of content drive the most engagement and reach for your brand, you can better discern the type of ad that will deliver the highest ROI.
You can also boost the performance of any post in real-time. Notice a post getting a significant amount of likes and attention? Boost it with a simple click to amplify its reach.
Dash Hudson – LikeShop
This right here may very well be Dash Hudson’s claim to fame.
LikeShop is Dash Hudson’s answer to shopping on Instagram. Essentially, it allows you to connect photos to certain web URLs.
One of the more frustrating aspects of Instagram has long been its inability to include live links. Rather, you’re limited to just one link posted in your account’s bio.
For brands trying to drive traffic to certain product or post pages, it’s understandably an issue.
LikeShop solves the issue by allowing brands to attach a link to individual posts.
It works like this: If you have already have a Dash Hudson account, simply log in and select the LikeShop tab from the left-hand menu.
This will pull all the photos you’ve posted on Instagram. Click the + icon on each photo you would like to make shoppable and enter the associated link.
That’ it. Your post is now shoppable, and when clicked on will lead viewers straight to the URL of your choice.
You will also be given a unique LikeShop URL that leads to a board made up of all your shoppable, LikeShop posts.
Here’s one from Shopify:
Every post on the page is clickable, and will lead to separate URLs. By including your LikeShop URL in your bio, you essentially give your audience access to as many URLs as you choose, sidestepping the restrictive “one URL only” Instagram rules.
The cool thing is, it isn’t exclusive to brands selling products. LikeShop can be used as a way to drive traffic back to your articles or blog posts.
See how ENews does it:
LikeShop comes with its own impressive set of reporting tools and analytics, including automated tracking tags that let brands see which posts are driving revenue, improving conversion rates and time spent on site.
These analytics are available on an aggregate or per-post level. Using them, brands can identify their top performing content – and incorporate that content more heavily into their strategy.
Dash Hudson Case Study: Vanity Fair & GQ
Speaking of driving traffic, major publishers Vanity Fair & GQ have found a way to utilize the LikeShop platform to generate more site traffic.
Rather than directing traffic to product pages for sales, the publications instead connect viewers to articles, photo galleries, and videos.
Here are the results.
From Vanity Fair:
- LikeShop CTR: 74%
- Avg. Monthly Engagements: +1.5 million actions
- Avg. Monthly Organic Reach: +78 million impressions
- Year-Over-Year Audience Growth: +70%
- LikeShop CTR: 73%
- Avg. Monthly Engagements: +2 million actions
- Avg. Monthly Organic Reach: +64 million impressions
- Year-Over-Year Audience Growth: +40%
The Takeaway: The term “shoppable” is relative. Even for those businesses that don’t actively sell fashion or beauty products, LikeShop is still a valuable tool to drive traffic and conversions.
Dash Hudson Case Study: Carbon 38
Of course, if you happen to operate an e-commerce biz, LikeShop will have more obvious benefits.
Athletic apparel company Carbon 38 used it transform their Instagram game from the limited “link-in-bio” monetization to a fully-formed LikeShop page.
The results speak for themselves:
- Avg. Number of Monthly Purchases: +54%
- Avg. Monthly Website Sessions via LikeShop: +14%
- Instagram Conversion Rate: +19.7%
- Instagram Revenue Growth: 83%
The Takeaway: LikeShop is an invaluable tool for any brand in the lifestyle, e-commerce space.
The ability to link multiple posts to multiple URLs combined with the insights gained from Dash Hudson’s analytics will help you to select the best products to appeal to your Instagram audience.
In return, that will translate to more click-throughs and more conversions.
So, Is Dash Hudson Right For My Business?
Most importantly, it depends on what kind of business you’re in. Dash Hudson works with the following industries:
Because of its focus, Dash Hudson will work best for brands with a lifestyle focus and more major publications, and won’t be effective for traditional service industries.
Dash Hudson is the Instagram tool of choice for many major brands – from Vanity Fair and ENews to Shopify and Glossier – and prides itself on its ability to reach an affluent audience.
Before signing up, evaluate your audience and your needs.
Dash Hudson is a top-tier tool, and while it comes with an extremely impressive array of insights and analytics, some smaller brands may find a more traditional platform better suits their needs
Keep in mind, Dash Hudson operates on a per-brand basis, meaning that each pricing information is not readily available (which often translates to expensive).
And of course, before making any decisions every business should take their individual audience into consideration.
I’m assuming you’re well aware of your target audience and the social channels they frequent, and if you’ve read this far, that probably means Instagram is a big part of your social strategy.
If you fall into one of the above categories, know that your audience is active on Instagram, and still find yourself grasping at straws for ways to reach them, Dash Hudson may be the solution.
Concluding the Dash Hudson Tool
Bottom line: Dash Hudson is a great Instagram tool. LikeShop alone is worth it, not to mention all the other functionality and insight Dash Hudson provides.
That said, it isn’t right for every business. Industry aside, smaller businesses may want to experiment with other tools to gauge their value before committing to something as robust as Dash Hudson.
But if you decide to go with it, I highly doubt you’ll be disappointed.