This week: Facebook takes AR to the next level, Instagram expands ad offerings, and Google can help you track down thieves. Here’s what happened this week in digital marketing. Instagram Expands Ad Offerings Instagram is giving advertisers more options. First, the company is opening Collection ads to everybody. If you’re unfamiliar with Collection ads, they’re…
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New California Protection Laws That Impact Digital Marketing
California’s joined the fight for consumer rights. Recently, the state passed two laws aimed at providing more digital privacy and control. And if you operate in the digital space, these laws could affect you. Read on to find out how. The Push For New Consumer Protection Laws You may have noticed a sudden surge in…
7 Critical PPC Lead Generation Mistakes You Must Avoid
PPC is one of the most effective channel for lead generation. Why? Because it quickly puts you in front of the audience you need. That said, it’s not the easiest channel to get right. In this article, I’ll take you a through a few reasons why your PPC lead generation may not be delivering. Your Intent…
Simple Dental SEO Strategies to Grow Your Practice
Considering adding dental SEO to your digital marketing strategy? Then, you’ve come to the right place! In this blog, I’ll cover some of the top ways you can boost your brand and expand your reach with dental SEO marketing. Start with Local SEO SEO comes in many forms. There’s international SEO, ecommerce SEO, and local…
5 Ways to Improve Your B2B PPC Campaign
Getting results through a B2B PPC campaign can be hard! But don’t worry, I have you covered. Here are 5 ways to improve your B2B PPC campaign. Watch the Video Or Read The Full Article Below Read The Full Article Below How Do B2B PPC Campaigns Differ From B2C? Let me count the ways. First…
Google Speed Update and New Features From Instagram
This week: Instagram releases a slew of new features, a Facebook deadline is fast approaching, and Google adds a new report to its repertoire. Watch The Video Or Read The Article Below Here’s what happened this week in digital marketing. Google My Business Rolls Out New Report Google My Business has added a new report…
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…
Simple Steps To Improve Your Email Marketing ROI
Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…
Google is Rebranding and Instagram Hits a Milestone
This week: Instagram hits another milestone, Google Home speaks Spanish, and wait until you hear how much click fraud is out there. Read the article or watch the video below. Here’s what happened this week in digital marketing. Google Says It’s Reduced Link Spam by Half This past week, Google released its annual web spam…
How Does GDPR Affect Email Marketing?
Email marketing and GDPR are closely related. Why? Well, GDPR has put more regulations on email marketing than ever before. In this article, Dustin Baly, Ignite Visibility Head of Email Marketing, gives actionable tips for email marketing and GDPR. First, What is GDPR Compliance? GDPR (or General Data Protection Regulation), and is essentially a new…