Breaks down seven PPC errors that drain lead-gen budgets: misaligned channels and intent, neglected landing pages, poor keyword selection, broad-match overuse, ignoring the buying cycle, no remarketing, and missing ad extensions.
Search Results for:
Simple Dental SEO Strategies to Grow Your Practice
Considering adding dental SEO to your digital marketing strategy? Then, you’ve come to the right place! In this blog, I’ll cover some of the top ways you can boost your brand and expand your reach with dental SEO marketing. Start with Local SEO SEO comes in many forms. There’s international SEO, ecommerce SEO, and local…
5 Ways to Improve Your B2B PPC Campaign
Getting results through a B2B PPC campaign can be hard! But don’t worry, I have you covered. Here are 5 ways to improve your B2B PPC campaign. Watch the Video Or Read The Full Article Below Read The Full Article Below How Do B2B PPC Campaigns Differ From B2C? Let me count the ways. First…
Google Speed Update and New Features From Instagram
This week: Instagram releases a slew of new features, a Facebook deadline is fast approaching, and Google adds a new report to its repertoire. Watch The Video Or Read The Article Below Here’s what happened this week in digital marketing. Google My Business Rolls Out New Report Google My Business has added a new report…
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…
Simple Steps To Improve Your Email Marketing ROI
Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…
Google is Rebranding and Instagram Hits a Milestone
This week: Instagram hits another milestone, Google Home speaks Spanish, and wait until you hear how much click fraud is out there. Read the article or watch the video below. Here’s what happened this week in digital marketing. Google Says It’s Reduced Link Spam by Half This past week, Google released its annual web spam…
How Does GDPR Affect Email Marketing?
Email marketing and GDPR are closely related. Why? Well, GDPR has put more regulations on email marketing than ever before. In this article, Dustin Baly, Ignite Visibility Head of Email Marketing, gives actionable tips for email marketing and GDPR. First, What is GDPR Compliance? GDPR (or General Data Protection Regulation), and is essentially a new…
Instagram Hits a Milestone and Unveils New Feature
This week: Instagram reaches a new milestone, YouTube has some new testing toys, and the Supreme Court just dealt a blow to e-tailers. Here’s what happened this week in digital marketing. Watch The Video Or Read The Full Article Below Read The Full Article Below AdWords Launching 4 New Tools to Test YouTube Video Ads…
Are Pinterest Shopping Ads For You? How You’ll Know
Thinking about Pinterest Shopping Ads? If not, you’re missing out on a big opportunity. In this article, I’ll cover some of the latest shopping features on Pinterest. By the end, you’ll know if Pinterest shopping ads are for you. Why Brands Need to Pay Attention To Pinterest Shopping Ads Pinterest isn’t what you think it is. That…