Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We’ll Cover: Who should handle franchise PPC – the…
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Is LinkedIn Advertising the Right Choice for Your Business?
LinkedIn advertising isn’t for everyone. In fact, everything about it – from what and how you post to whether you should run LinkedIn ads – is different than your typical social media platform. So, why use it? I’ll cover the basics and whether or not it’s right for your business. Full article, video and podcast below….
How to Use Google Keyword Planner to Improve Your Campaigns
It wasn’t long ago that SEOs were getting familiar with Keyword Planner, which replaced the old AdWords Keyword Tool. Launched last year, Keyword Planner introduced several new features while bidding farewell to some old standbys. In this article, I’ll take a look at how marketers can use the Keyword Planner to uncover new opportunities for…
How to Set Up a YouTube Custom Intent Audience
Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I’ll explain YouTube custom intent audiences: what the are, how they’re used, and tips and best practices for using them effectively. What We’ll Cover: What YouTube custom…
Google BERT Update, Full Report On Changes To SEO
Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT. What We’ll Cover Around BERT Update: What Google’s BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How…
20 Tips to Reverse Engineer Your Competitor’s SEO
Competitive analyses are essential for any brand that wants to improve their SEO efforts. In this article, I’ll walk you through the process of reverse engineering SEO from competitor content to keywords and links. What We’ll Cover: Identifying target keywords Finding your competitors Reverse engineering competitors content strategy How to evaluate their content Evaluating…
The Rich Results Every Industry Should Be Using in 2019
Have been using rich results? More specifically, have you been using the right rich results? In this article, I’ll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added visual appeal or…
The Ultimate Guide to Growth Hacking: Strategies, Examples, and Resources
To many, “growth hacking” is a relatively recent and mostly unknown term. The concept, however, has been put into practice for years by some of the top production managers and internet marketers in Silicon Valley. Here, we’ll examine the process in greater detail, focusing on the best strategies, sites, and tools commonly used. What We’ll…
Browser Based Push Notifications (Are They Right Your Business?)
Heard the buzz about browser push notifications? In this article, we’ll go over what you need to know about push notifications so you can determine if they’re right for your business model. What We’ll Cover: What browser push notifications are Mobile push notifications Why a secure site matters for browser push notifications How to add…
How to Find the Best Local SEO Company (25 Important Questions to Ask)
Local SEO is extremely important for businesses with a physical location. As a top-ranked local SEO company, we are uniquely qualified to provide advice. Get ready to learn about local search engine optimization and how to find the best local SEO company. What We’ll Cover: The importance of consulting with multiple local SEO companies…