Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…
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Why Google’s “Circle to Search” Means You Need Better Multimedia SEO
I’m thrilled to dive into Google’s latest innovation, Circle to Search. This feature might change how brands interact with potential customers on search platforms. I mean, it completely changes how people search! Let’s explore what Circle to Search is, its implications for brands, and actionable strategies to harness its full potential. Understanding Circle to…
Landing Results: High Converting Landing Page (Best Practices)
Creating a landing page is easy. Creating a high converting landing page that persuades a one-time visitor to become a lifetime customer, on the other hand, takes some serious work. So, if you’re ready to craft the best-converting landing pages your industry has to offer, keep reading! What You’ll Learn Step 1: Understanding Your Audience…
Travel Marketing: 25 Strategies for Any Travel Marketing Agency
Travel marketing is essential in the tourism industry, offering travel agencies a competitive edge. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels. A travel marketing agency can effectively showcase your services and destinations, enhancing direct connections with audiences. Learn how to leverage travel marketing strategies in this guide to…
The Google Plugin Strategy: Your SEO Secret Weapon
Do you want to win in SEO? Well, then this new system I am using is for you. I call it the “Google Plugin Strategy.” You’re about to find out how it can boost your rankings! What’s the Google Plugin Strategy? It’s not enough for SEOs to create acceptable user experiences anymore. Anyone serious about…
What to Expect at brightonSEO San Diego with Kelvin Newman
What began as a meeting of a small group of SEO professionals at a pub eventually grew into the world’s largest search marketing event known as brightonSEO. Recently, brightonSEO hosted its first U.S. destination city event in San Diego, and it was a resounding success! brightonSEO founder Kelvin Newman took some time to chat…
How to Start and Market a Franchise with Lara Bruhn
Starting a franchise can be an excellent way to achieve your entrepreneurial dreams while having the support of your corporate headquarters. Just ask Lara Bruhn, co-owner of Mr. ElectricⓇ of San Antonio and Austin, Texas. I recently had the pleasure of connecting with Lara for the Ignite Visibility University Podcast. We chatted about her…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
Ignite Visibility Expands by Acquiring Franchise-Focused Agency IDS
Ignite Visibility announced today that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing agency specializing in serving the franchisor/franchisee ecosystem. The acquisition aligns seamlessly with Ignite Visibility’s mission to become the preeminent “national-to-local” digital performance marketing agency focused on driving measurable return on investment for clients in which local discoverability is critical, including…
Performance-Based Marketing: Understanding CPA and CPL
For marketing campaigns to deliver ROAS (return on ad spend), they have to provide results that are measurable. Wouldn’t it be ideal only to pay when the tactics perform? If that sounds too good to be true, then meet performance-based marketing. In this model, you only pay for results. The objective is for a person…