Creating a landing page is easy. Creating a high converting landing page that persuades a one-time visitor to become a lifetime customer, on the other hand, takes some serious work. So, if you’re ready to craft the best-converting landing pages your industry has to offer, keep reading! What You’ll Learn Step 1: Understanding Your Audience…
What is Digital Marketing? 9 Different Types, History, and Evolution
If you own a business or you’re trying to start one, you know that digital marketing is a must-have. But what is digital marketing and how does it apply to you? Let’s talk about it. What You’ll Learn: What is Digital Marketing? 9 Types of Digital Marketing The History of Digital Marketing Evolution of Digital…
Travel Marketing: 25 Strategies for Any Travel Marketing Agency
Travel marketing is essential in the tourism industry, offering travel agencies a competitive edge. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels. A travel marketing agency can effectively showcase your services and destinations, enhancing direct connections with audiences. Learn how to leverage travel marketing strategies in this guide to…
The Google Plugin Strategy: Your SEO Secret Weapon
Do you want to win in SEO? Well, then this new system I am using is for you. I call it the “Google Plugin Strategy.” You’re about to find out how it can boost your rankings! What’s the Google Plugin Strategy? It’s not enough for SEOs to create acceptable user experiences anymore. Anyone serious about…
What to Expect at brightonSEO San Diego with Kelvin Newman
What began as a meeting of a small group of SEO professionals at a pub eventually grew into the world’s largest search marketing event known as brightonSEO. Recently, brightonSEO hosted its first U.S. destination city event in San Diego, and it was a resounding success! brightonSEO founder Kelvin Newman took some time to chat…
60+ Effective Marketing Strategies to Drive Sales Growth
Effective marketing strategies are the lifeblood of your brand’s success. With so many options available, it’s crucial to explore new avenues and experiment often. In this article, we’ll break down all the effective marketing strategies for email, social media, paid media, SEO, CRO, and creative design that can revolutionize your business. What You’ll Learn: Simple Yet…
How to Start and Market a Franchise with Lara Bruhn
Starting a franchise can be an excellent way to achieve your entrepreneurial dreams while having the support of your corporate headquarters. Just ask Lara Bruhn, co-owner of Mr. ElectricⓇ of San Antonio and Austin, Texas. I recently had the pleasure of connecting with Lara for the Ignite Visibility University Podcast. We chatted about her…
Value Proposition Examples: 15 Companies That Do It Right
What is the value of your brand to customers? This is the question that a value proposition answers. It’s a core piece of how you differentiate your company in the market and defines why someone would want to become your customer versus others. What You’ll Learn: What is a Value Proposition? Who Needs a Value…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
Ignite Visibility Acquires Leading Franchise-Focused Agency Integrated Digital Strategies (IDS)
Ignite Visibility announced today that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing agency specializing in serving the franchisor/franchisee ecosystem. The acquisition aligns seamlessly with Ignite Visibility’s mission to become the preeminent “national-to-local” digital performance marketing agency focused on driving measurable return on investment for clients in which local discoverability is critical, including…