Google My Business (GMB) will soon roll out changes to its performance reports. It’s some digital gold that will help you with Local SEO. In this article, I’ll cover the new GMB features and how you can use them. Better Insights For starters, the updated GMB reporting gives you more insights into interactions. That will…
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Penny Baldwin, SVP and Chief Marketing Officer at Qualcomm (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Penny Baldwin, SVP and Chief Marketing Officer at Qualcomm. Ignite Visibility applauds her and the Qualcomm team for the recent growth in the company’s stock price. As of right now, Qualcomm stock is hovering around $117 per share. That’s an increase of 30% just…
Options Trading (& How to Disrupt a Market) with Kirk Du Plessis
As founder and CEO of Option Alpha — an industry leader in options trading — Kirk Du Plessis sure knows a thing or two about a special kind of investing. At the same time, the success of his business proved he knows how to disrupt a market with vigor. Fortunately for us at Ignite Visibility…
Instagram and Google Rolled Out Mini-Sites to Help Small Businesses – Ignite Friday
This week: Microsoft takes a step in favor of brand safety, Google makes Shopping ads free globally, and Facebook rolls out a big change to its attribution model. Here’s what happened this week in digital marketing. Microsoft Advertising Partners with IAS to Promote Brand Safety You can breathe a little easier if you advertise on…
Facebook Lead Form Ads That Convert
If you’re one of the many businesses using Facebook ads to market your business, you’ll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here’s how to optimize your…
Find Anyone’s Email Address In Seconds
Looking for individual email addresses manually is tedious. The alternative? Using tools that help you find emails in a jiffy, and do so at scale. If you’re trying to find anyone’s email — whether they be an influencer, a subject matter expert or a potential lead — these tricks and tools will land you in…
Ignite Marketer Of The Week: Rita Patel, CMO of Buffalo Wild Wings
In this edition of Marketer of the Week, Ignite Visibility spotlights Rita Patel, CMO of Buffalo Wild Wings. Ignite Visibility applauds her and the Buffalo Wild Wings team for innovative marketing in the midst of challenging times for the casual dining industry. For example, the company recently launched a “season tickets” promo to Cleveland Browns…
How to Use Facebook Subscription Lifecycle Events
Not all conversions are created equal. When you’re offering subscriptions, you’re playing the long game with your marketing efforts. Your campaigns must suit these longer purchase cycles, and that’s a tricky thing to do. Here’s how to use Facebook subscription lifecycle events to execute and measure a long-term campaign that results in more subscribers. After…
Why a Strong Communication Strategy Leads to Marketing Success
In this installment of the Ignite Visibility University podcast, I sat down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing and product launches. Play The Podcast Now Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across…
TikTok Wins in Federal Court – Breaking News
Apple and Google were supposed to remove TikTok from their respective app stores last night. But then a federal judge intervened. Judge Carl Nichols of the United States District Court for the District of Columbia temporarily blocked the Trump administration’s order that banned the availability of the micro video blogging app in the U.S. However,…