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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift

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Ecommerce Marketing Study We recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season. The results may surprise you. Key Ecommerce Marketing Study Findings: Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the…

Notable Improvements to WordPress in Gutenberg 9.2 Update

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If your website uses the WordPress content management system (CMS), you’ll be happy to learn about the features in the latest release, called Gutenberg 9.2 In this article, I’ll cover some of them in detail. Stronger Security One welcome feature: a security fix. The latest version eliminates a nasty vulnerability that allowed bad guys to…

Content is King: Myth or Truth?

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“Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain…

Google Analytics Adds 4 New Insightful Features – Ignite Friday

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This week: Google Analytics gets a makeover, Facebook limits WordPress embeds, and YouTube is on its way to becoming an ecommerce platform. Here’s what happened this week in digital marketing.  Facebook Offers Tips on Auto Captions in Video This past week, Facebook published a video interview that shared tips for auto captions in video….

Are Multiple Sites Killing Your SEO?

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Imagine you own a business that offers two different services—one is an educational training and the other is managerial training. Would it be in the best interest of your brand to build one primary platform or to create a separate domain for each niche of your company? We’ll examine some of the advantages and disadvantages…

Report: Google Turning YouTube Into a Shopping Site

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Why not? Everything else is becoming an e-commerce site. According to a new report from Bloomberg, Google wants you to go shopping on YouTube. What does that mean, exactly? I’ll go over it in this article. Direct Purchases The idea behind shopping on YouTube is to enable people to purchase products they see in review…