This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing. Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re related…
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Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it’s never too late to learn how to…
Amazon Trends During COVID: Tips to Shift Your Strategy
Over the past year, consumers have been spending much more time at home due to COVID-19. The pandemic, coupled with numerous lockdown restrictions, have made the ecommerce market ripe for disruption and expansion. Naturally, consumers have come to appreciate the convenience of placing orders online via popular digital retailers like Amazon. In fact, Amazon sales…
Google: Core Web Vitals Might Include No-Indexed Pages – Breaking News
Uh-oh: it looks like the Core Web Vitals ranking signals might include no-indexed pages. That’s according to Google’s John Mueller. The subject came up during a recent Google SEO office-hours hangout. And if it’s got you concerned, you’re not alone. In this guide, I’ll explain Core Web Vitals and go over Mueller’s statement. You might…
The 10 Most Disastrous Web Design Mistakes That Will Kill Your SEO
Designing a website is not for the faint of heart. There are a multitude of elements to consider—usability, speed, budget, and security, to name a few. And with so much to consider, SEO often falls to the bottom of the priority list during this process. While web design and SEO are separate specialties, the two…
Andréa Mallard, CMO at Pinterest (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Andréa Mallard, Chief Marketing Officer at Pinterest. Pinterest Ignite Visibility applauds the Pinterest team for reporting better-than-expected quarterly results just last week. The image-sharing company saw a 10% boost in its stock price thanks to first-quarter sales growing in the mid 70% range. Wall…
The Truth Behind How Google Ranks Duplicate Content – Ignite Friday
This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing. Google Updates WordPress Stories Plugin Google updated its Web Stories WordPress plugin to make it…
What are the 4 P’s of Marketing?
Marketing is a broad term. Those new to the concept as well as experienced marketers often struggle to define what exactly marketing success looks like. More than 70 years ago, the American Marketing Association attempted to break it down by defining the “marketing mix,” which essentially encompasses each technique a marketer would need to…
Meet FLoC: Google’s Replacement for Cookies – Breaking News
With concerns about privacy all the rage these days, Google is looking for a solution to cookies. It may have found that solution in FLoC. FLoC stands for “Federated Learning of Cohorts.” It’s a ridiculously academic term that basically means “putting people in a group.” Why is that important? Because when people are part of…
Tracee Larocca, SVP of Marketing at Taco Bell (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Tracee Larocca, Senior Vice President of Global Marketing at Taco Bell. Taco Bell Ignite Visibility applauds the Taco Bell team for providing more than $7.5 million in scholarships for young students via the Taco Bell Foundation. By the way, $2 million of that scholarship…