Designing a website is not for the faint of heart. There are a multitude of elements to consider—usability, speed, budget, and security, to name a few. And with so much to consider, SEO often falls to the bottom of the priority list during this process. While web design and SEO are separate specialties, the two…
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Andréa Mallard, CMO at Pinterest (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Andréa Mallard, Chief Marketing Officer at Pinterest. Pinterest Ignite Visibility applauds the Pinterest team for reporting better-than-expected quarterly results just last week. The image-sharing company saw a 10% boost in its stock price thanks to first-quarter sales growing in the mid 70% range. Wall…
The Truth Behind How Google Ranks Duplicate Content – Ignite Friday
This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing. Google Updates WordPress Stories Plugin Google updated its Web Stories WordPress plugin to make it…
What are the 4 P’s of Marketing?
Marketing is a broad term. Those new to the concept as well as experienced marketers often struggle to define what exactly marketing success looks like. More than 70 years ago, the American Marketing Association attempted to break it down by defining the “marketing mix,” which essentially encompasses each technique a marketer would need to…
Meet FLoC: Google’s Replacement for Cookies – Breaking News
With concerns about privacy all the rage these days, Google is looking for a solution to cookies. It may have found that solution in FLoC. FLoC stands for “Federated Learning of Cohorts.” It’s a ridiculously academic term that basically means “putting people in a group.” Why is that important? Because when people are part of…
Tracee Larocca, SVP of Marketing at Taco Bell (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Tracee Larocca, Senior Vice President of Global Marketing at Taco Bell. Taco Bell Ignite Visibility applauds the Taco Bell team for providing more than $7.5 million in scholarships for young students via the Taco Bell Foundation. By the way, $2 million of that scholarship…
Google Rolls Out Redesigned Mobile Search Results – Ignite Friday
This week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here’s what happened this week in digital marketing. Google Might Not Display ‘Teaser’ Web Stories Trying to use a Web Story to get people to your site? If so,…
How to Use Heatmapping to Increase Landing Page Conversions
As Director of Conversion Rate Optimization here at Ignite Visibility, anything that increases conversions is my jam. Since they’re so effective, you can imagine that heatmapping and onsite surveys are some of my favorite tools in the toolbox. A heatmap analysis can help you better understand your audience, far beyond your basic KPIs. Here’s the…
Darin Dugan, CMO at Jimmy John’s (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing Officer at Jimmy John’s. Jimmy John’s Ignite Visibility applauds Jimmy John’s for the company’s free side promotion during the month of January. Guests who want the free side dish need to purchase an 8” or 16” sandwich online or with…
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn’t always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic marketing,…