In this edition of Marketer of the Week, Ignite Visibility spotlights Marcel Marcondes, Chief Marketing Officer at Anheuser-Busch. Ignite Visibility applauds the Anheuser-Busch team for delivering more than one million cans of emergency drinking water to support winter storm relief efforts in Texas. At the request of the American Red Cross, Anheuser-Busch deployed 25 truckloads…
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Google: Use NoIndex to Remove Pages From the Index – Ignite Friday
This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Here’s what happened this week in digital marketing. WordPress 5.7 Offers One-Click Conversion to HTTPS If you’re running a WordPress website and still using…
Another SEO Myth Busted: LSI Keywords in SEPRS – Breaking News
This one is going to shock a lot of SEOs. Google’s John Mueller recently fielded a question about best-practices for anchor texts. During his answer, he took a shot at the concept of latent semantic indexing (LSI). Mueller flat-out said that Google doesn’t recognize LSI. So, once again, it looks like the conventional wisdom is…
How Businesses Should Visualize Marketing Data Analytics To Hit Goals
All the marketing you do for your business should serve one goal: your macro, aka, your bottom line. But too often, digital marketing feels like throwing ideas (and time, effort, and money) into the void, hoping that something will give you a decent ROI. It doesn’t have to be this way. You don’t have…
Michael Kelly of Investment Science on Stock Algorithms and Consulting Without Compromise
As founder of Investment Science, Michael Kelly is deep into investing and financial know-how. This is especially true when it comes to the data underneath it all. Here’s how Michael envisions the future of the industry, including what he thinks it takes to succeed professionally even amidst black swan events. How Investment Science Came to…
Women Making Big Strides in Marketing – Ignite Marketers of the Week
March 8th is International Women’s Day – a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world. Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility highlights three women making…
Google Says Goodbye to Third-Party Cookies & Tracking Tech – Ignite Friday
This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Here’s what happened this week in digital marketing. Google Won’t Replace Cookies With Another Tracking Tech Google won’t continue to track your web activity once it drops support for cookies The company intends to honor user demands for increased privacy in cyberspace….
Featured Snippets Drop Drastically in SERPS – Breaking News
Looks like featured snippets could be on the way out. According to a new report by Moz, the number of search engine results pages (SERPs) with featured snippets dropped dramatically in February. Is this the beginning of a trend? In this article, I’ll go over what we know about featured snippets falling away. Featured Snippets…
Amazon IPI Inventory Score: What it Means and How to Leverage It
I have a lot of fun in my role as Sr. Amazon Strategist with Ignite Visibility. It gives me the chance to learn what it takes for brands of every size to grow in a highly competitive ecommerce landscape. The Amazon IPI is part of that. You’re not alone if you’re wondering, “What is IPI…
Fernando Machado, CMO at Restaurant Brands International (Ignite Marketer of The Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Fernando Machado, Chief Marketing Officer at Restaurant Brands International. Ignite Visibility applauds the RBI team for its plan to modernize the drive-thru experience by mid-2022. Restaurant Brands International RBI is currently updating drive-thrus at thousands of Burger King, Popeyes, and Tim Hortons locations. The…