March 8th is International Women’s Day – a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world.
Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility highlights three women making big strides in their marketing careers!
Tyrona (Ty) Heath
Committed to connecting people with the information they need to make intelligent decisions, Tyrona (Ty), delivers thought leadership to help marketers stay on top of all the latest B2B marketing strategies and tactics.
Alongside her position of Director of Market Engagement of The B2B Institute at LinkedIn, Ty spends an ample amount of time giving back to the community.
She is the Co-Founder of TransformHER, the premiere conference whose driving mission is to support professional women of color in technology. The yearly event focuses on leveling up the self, the industry, and society as a whole through leveraging resources and building strong relationships.
Ty served as the former President of LinkedIn’s Black Inclusion Group (BIG). She led the launch of LinkedIn’s Allies Academy in which other employees could learn various strategies to support marginalized communities.
A well-versed woman in marketing, Tyrona is also an established writer. In 2013 she released two publications, 5 Secrets to Boost Your Online Marketing ROI and Content Leverage: 7 Steps to Build 6 Months of Inbound Marketing Content in Just One Week.
She has won various awards for her inspiring work not only in career advancement but in leadership, diversity, and inclusion as well:
- AdWeek and AdColor Champion 2020
- 50 Influential Women in B2B Marketing Who Rocked in 2020
- One of New York State’s Most Influential Women in Marketing
- LinkedIn Global Leadership Award
Olga Andrienko
10+ years of experience in all-things B2B and B2C and 6+ years in leadership with a SaaS and B2B marketing team have led Olga to her position today: VP of Brand Marketing at SEMRush.
A trailblazer, Olga began with SEMRush in 2013, in which she was entrusted in telling the brand’s story on social media platforms with the help of community engagement and support. Within three years Olga grew the company’s social media audience from2k to 80k, a remarkable increase.
Over the years she earned her place on the team as she worked to help the marketing team bring in over 50k of direct revenue based solely on social media activities, and built a strong team of eight multi-lingual social media managers.
As Head of Global Marketing, Olga has launched the SEMRush brand in more than 50 markets with a reported 90% YoY Growth.
While she managed over 50 individuals in the brand marketing department, she won 9 awards for SEMRush, the best search software in the US, UK, Europe, and more.
One of her most unique achievements is creating the first online 24-hour non-stop live stream marketing conference, Watched by over 55,000 people in 2020, SemRush is expecting a high volume of returners for Global Marketing Day in 2021!
Named One of the 25 Most Influential Women in Digital Marketing by TopRank, Olga is a fierce marketer to keep your eye on!
Ann Handley
Ann Handley is known as the world’s first Chief Content Officer at MarketingProfs. She inspires companies to rethink the way they market to achieve lasting business success.
MarketingProfs offers training programs, online events, conferences, and free, supplementary resources for everyone from individuals to small teams, to the largest organizations. They were all created to inspire everyday marketers and professionals to increase productivity and remind them to create marketing that actually matters.
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, one of the first, original sources of digital marketing news and commentary.
She built the business from start-up to its eventual sale, in which she focused on building content programs and products that actually worked, alongside a team of loyal editors and writers.
Her authority and knowledge have propelled her into her career as a speaker, author, and valued member of the LinkedIn Influencer Program.
Ann delivers 40 keynote talks a year to select audiences in which she discusses online publishing and education surrounding the area of content.
The Wall Street Journal Best-Selling Author wrote: Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content.
She is cited in Forbes as The Most Influential Woman in Social Media and is dually recognized as one of the top 20 Women Bloggers by ForbesWoman.
