This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Here’s what happened this week in digital marketing. Google Ads and Microsoft Bing Ads Report Increase in Earnings Good news for a couple of high-profile advertising platforms: their ad revenues were up big. Google Ads saw a 32% year-over-year…

In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants.  Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years. For example, under Holton’s watch the company doubled content creation and established…

This week: another Clubhouse clone, another big name might move against FLoC, and another import option on Microsoft Audience Network. Here’s what happened this week in digital marketing.  Microsoft Audience Network Now Offers Facebook Ads Import You probably already know that the Microsoft Audience Network allows you to import campaign details from Google Ads….

In an effort to support data privacy, Google recently announced that it’s working on a secure way to track users called Federated Learning of Cohorts (FLoC). But it’s not secure enough for everybody in Big Tech. Some folks are writing code to block it. And developers at WordPress have jumped on the #NeverFLoC bandwagon as…

In this edition of Marketer of the Week, Ignite Visibility spotlights Angela Roeber, Director of Communications at Project Harmony Child Protection Center. Ignite Visibility applauds her and the Project Harmony Child Protection Center team for the organization’s efforts to end child abuse. Project Harmony Child Protection Center Who says all marketers have to be in…

This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate. Here’s what happened this week in digital marketing.  DuckDuckGo Says It Will Block Google’s FLoC If you’ve paid attention to this space for more than a few weeks, then you already know about Google’s Federated Learning of Cohorts…

Last year, Google announced that it would block third-party cookies from its popular Chrome browser by 2022. That left marketers wondering what it would replace them with. Earlier this year, Google announced that it would replace third-party cookies with… nothing. The Big G will release no new identifiers that advertisers can use to track conversions….