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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

How to Merge Instagram Accounts

By John Lincoln

What You’ll Learn: Why You Should Merge Instagram Accounts How to Merge Instagram Accounts How to Update Your Followers What to Do With Your Old Account If You Should Run Ads So, you need to merge Instagram accounts but you’re not sure what to do? No worries. I’ll walk you through it in this guide….

Carol Pasquariello, Senior Vice President of Marketing at Donatos Pizza – Ignite Marketer of the Week

By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Carol Pasquariello, Senior Vice President: Marketing at Donatos Pizza. Ignite Visibility applauds her and the Donatos team for staying strong during the COVID-19 pandemic. In fact, Pasquariello joined Donatos right as the pandemic kicked into high gear (June of last year). But she didn’t…

Twitter Announces Tip Jars: Monetization For Creators – Ignite Friday

By John Lincoln

 This week: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing. The Replacement for Google’s Structured Data Testing Tool Is Here Google’s new structured data testing tool is available for use in open beta. It’s at a subdomain of the schema.org website. Google decommissioned…

Email Marketing Webinar: 3 Steps to Drive More Revenue

By John Lincoln

 It’s no secret that email marketing produces incredible returns. But with all the strategies, tactics, templates, and tips available, you’ve likely found yourself wondering what you should really be focusing on to see noticeable success in your email marketing. Besides creating a consistent sending schedule that continues to nurture and engage your subscriber list,…

11 SEO Content Creation Tools to Drive Traffic to Your Site

By John Lincoln

 For a digital marketer, generating content can be a grueling, time-consuming process. It requires continually coming up with unique, compelling angles to get clicks, capture leads, and convert them into customers. But, without using the right platforms, visitors will quickly abandon your page without a second thought. To ensure your copy gets you the…

Umberto Luchini, Founder & Proprietor at Wolf Spirit Distillery – Ignite Marketer of the Week

By John Lincoln

    In this edition of Marketer of the Week, Ignite Visibility spotlights Umberto Luchini, Proprietor at Wolf Spirit Distillery. Ignite Visibility applauds Luchini and the Wolf Spirit team for its creative approach to marketing adult beverages. Umberto Luchini His name is pronounced oom-BEAR-toe loo-KEE-nee in case you’re wondering. Luchini was born in Milan, Italy….

Microsoft Ads Announces Variety of Feature Updates – Ignite Friday

By John Lincoln

This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Here’s what happened this week in digital marketing.  Google: We Don’t Penalize Sites for Using Google Analytics Google says that it doesn’t penalize sites that use its analytics tool. That might seem like a no-brainer, but Google…

Sample Video Content No Longer Requires Opt-In on YouTube – Breaking News

By John Lincoln

Do you think YouTube won’t allow other users to take your creative video work and include it in their own productions? Think again. In fact, YouTube is allowing people to include scenes from your videos in YouTube Shorts clips. And it’s all perfectly legal. In this article, I’ll explain how it works. Sample Video: You’re…

Google Shopping Feed Checklist: How to Use Optimization to Boost Ecommerce Sales

By John Lincoln

 Online shopping is growing fast, with ecommerce sales accounting for 14.1% of retail purchases worldwide. With this evolution comes the need for merchants to better equip themselves to market their products and services across the world wide web. And since Google is the most popular search engine in the world, the fate of your…

Penelope Thomas, Communications Director at Clark Hulings Fund for Visual Arts – Ignite Marketer of the Week

By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Penelope Thomas, Communications Director and In-House Marketer at the Clark Hulings Fund for Visual Artists. Ignite Visibility applauds her and the Clark Hulings Fund team for the organization’s efforts to transform starving artists into self-sustaining artists. The Clark Hulings Fund for Visual Artists “We…

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