Selling and advertising products on Amazon is a full-time job in an extremely competitive space that requires attention to detail, numerous tools and technologies, and plenty of know-how. And chances are, you’ve considered bringing in an Amazon marketing agency so you can focus on other aspects of your business worry-free. Read on to learn more…
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How To: Website Redesign Made Simple
Did you know the average website lasts about 1-2 years before a redesign? There are various reasons you may want to undergo a website redesign. Follow this guide to make sure that you get your redesign plan in place and follow it carefully. 1. Gather Your Current Metrics The #1 reason for a website redesign…
How to Become a Master Negotiator with Christine McKay
But it involves one critical, yet often overlooked skill—negotiation. In the latest installment of our Ignite Visibility University podcast, CEO John Lincoln chats with founder and CEO of Venn Negotiation, Christine McKay, as she shares her top tips on how to negotiate like a pro. What We’ll Cover: Christine McKay: Negotiator Extraordinaire How to…
Elizabeth Male, Communications Manager, StriveTogether – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Elizabeth Male, Communication Manager at StriveTogether. Ignite Visibility applauds her for her exceptional achievements in merging the worlds of writing, marketing, and philanthropy. Elizabeth Male Elizabeth Male was originally hired at StriveTogether in 2018 to be the organization’s Communications Specialist. She quickly climbed the…
Google’s Page Experience Update for 2021 Has Arrived! – Ignite Friday
This week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here. Here’s what happened this week in digital marketing. Google Page Experience Now Rolling Out Here we go! We’ve been waiting for this day for a long time. Some of us have…
How to Embed A Google Map in A Website Landing Page
Looking to embed a map on your website landing page? You’ll find that it’s easier than you think, thanks to the magic of Google Maps. In this guide, I’ll show you how to embed Google Maps on a website. Why Should I Embed a Google Map Into My Site? Before I get into the “how,”…
Amazon Marketing Webinar: Increase 2021 Prime Day Sales
Amazon Prime Day is one of the biggest events of the year for ecommerce. It’s an ideal time to target shoppers who already have high buyer intent. After all, they aren’t browsing sales for nothing. But don’t expect them to simply stumble across your shop. Instead, you need a strategy in place to capture their…
Logan Freedman, Content Marketing Manager, Gravy – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Logan Freedman, Chief Marketing Manager at Gravy. Ignite Visibility applauds Freedman and the Gravy team for offering a service that recovers failed payments. Logan Freedman Freedman describes himself as a results-driven, content marketing leader. He’s certainly lived up to that expectation at Gravy. During…
Apple’s iOS 15 Reveal Means More Privacy Concerns for Marketers – Ignite Friday
This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Here’s what happened this week in digital marketing. Apple Reveals iOS 15 Preview It feels like Apple released their iOS 14.5 update yesterday. However, in the world of tech, there always seems…
What to Know About MUM, Google’s New AI Tech
It was only a matter of time until Google released an updated piece of algorithm tech. Since the latest adaptation, BERT, launched in 2019, it seems the artificial intelligence team has been working on something new: Google MUM. What is Google MUM, and how will it impact the world of search engine optimization? What…