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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

How to Create Winning Amazon Video Ads with Sponsored Brand Videos

By John Lincoln

With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it….

What is Amazon A+ Content & How to Get Started

By John Lincoln

Have you tried adding A+ content to your product listings yet? If not, then now is the time to do so. Why? Because A+ content gives you a competitive advantage over other sellers in the Amazon marketplace. With A+ content, you can utilize images, creative copy, and comparison charts to show customers why your product…

16 Of The Biggest Marketing Challenges Marketers Will Face in 2022

By John Lincoln

 More companies are shifting their focus to the digital space and advertising on different platforms. 2022 is going to be a year with more challenges to marketers than ever before. Over my time in the digital marketing industry, I’ve seen a lot of challenges and trends come and go. The best advice I can…

Amazon Affiliate & Influencer Program: Everything You Need to Know to Get Started

By John Lincoln

Whether you’re looking for new ways to monetize your blog or social media, or you’re hoping to expand your brand’s reach, Amazon Affiliate and Influencer programs can be helpful. But what does it take to get started? We’ll cover that in more as we break down the two types of programs. Learn about the rules…

Chelsea Gardner, Marketing Specialist at Mortgage Marketing Animals – Ignite Marketer of the Week

By John Lincoln

This week, we spotlight Chelsea Gardner. She’s the Social Media Specialist at Mortgage Marketing Animals. We’d like to congratulate Chelsea Gardner on her ability to manage marketing strategies for different types of industries. She’s worked with mortgage, dermatology, dental, and urgent care businesses.  Chelsea Gardner, Social Media Specialist As a social media specialist, Gardner creates…

SEO Copywriting: A Complete Guide for 2024

By John Lincoln

The marketing sphere is constantly evolving, but if there’s an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in enticing curious readers…

Amazon Brand Lift: The Newest Tool for Amazon Marketing

By John Lincoln

Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon…

Laura Grandi-Hill, Event Marketing Manager at Airbase – Marketer of the Week

By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Grandi-Hill, event marketing manager at Airbase. Ignite applauds Grandi-Hill for her commitment to engaging the internal and external Airbase community. She helps foster togetherness and leads pathways for Airbase clients and the greater professional finance community. Laura Grandi-Hill Laura Grandi-Hill is the Event…

How To Increase Sales on Amazon in Q1 Using Q4 Traffic

By John Lincoln

With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end…

Sarah Danzl, Head of Global Communications at Degreed – Ignite Marketer of the Week

By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Danzl, Head of Global Communications at Degreed. Ignite Visibility applauds Danzl for her commitment to improving the culture and quality of Degreed—and for her unending commitment to her community. Sarah Danzl Sarah Danzl is passionate about disaster and humanitarian relief, education, health and…

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