The Definitive Guide to Pinterest Marketing – Chapter 4 Buyable Pins Pinterest has shaken up the online commerce world with its new Buyable Pins. Even though they were only rolled out to certain sellers in June 2015, retailers are getting ready for a new stream of business coming through Pinterest. What Are Buyable Pins? Buyable…
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The Definitive Guide to Pinterest Marketing – Chapter 3
How to Measure Pinterest Marketing Results Clearly, you need to ensure that your strategy is working. If it isn’t, change it until it works. If it is already successful, try to improve it. You can only do these things if you know how to effectively measure your results, so here are some great ways to…
The Definitive Guide to Pinterest Marketing – Chapter 2
What Sites and Tools do Pinterest Marketers Use? I’ve given you a lot to think about in terms of your Pinterest marketing strategy, and now I’m going to highlight some great sites and tools for Pinterest marketers. Use Rich Pins Rich pins are packed with more information than other pins, providing direct site links, and…
The Definitive Guide to Pinterest Marketing
Chapter 1: The Definitive Guide to Pinterest Marketing Table of Contents Chapter 1 What is Pinterest Marketing Top Strategies SEO for Pinterest Timing Top Categories Building a Community Competitive Analysis Chapter 2 Sites and Tools Rich Pins Finding Keywords Planning Chapter 3 How to Measure Results Images Pin Alerts Tailwind Pinterest Analytics Chapter 4 Buyable Pins…
Guide to Switching from HTTP to HTTPS for SEO
Updated 3/4/2021 A handful of years ago, Google announced a lightweight ranking signal within their Google Search algorithm. The HTTPS/SSL ranking signal is said to only impact an estimated two percent of global searches, but Google says they may strengthen the HTTPS signal overtime to allow webmasters an adequate amount of time to migrate their…
SEO for Old Blog Posts, How to Revive Them from the Dead and Maximize Their Reach
One of the saddest things is writing an awesome blog post and then watching it experience a quick death. You put in so much work into that post and all you got was a short bump in traffic and now the traffic for the post is down to almost nothing. In this post, I want…
Shopify SEO Review, What all SEO Professionals Need to Know
Shopify has gotten pretty darn big. It is certainly one of the top ecommerce CMS systems in the world, based on number of users. People generally look at it as a step down from Magento, but it still has a lot of offer. In this post, we look at Shopify SEO and review it from…
Is DMOZ Making a Comeback for SEO? New Sighting
For those of you who don’t know, DMOZ is an older directory that used to be a staple point of every good search engine optimization strategy. Well, it was recently pointed out to me that Google is referencing DMOZ listings again. See an example below. Here we can see a call out next to the…
Why You Should Be Using FollowerWonk for SEO and Social Media Success
First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers…
Ultimate Guide to Responsive Design and SEO
Responsive web design is not only the largest current design trend to hit the internet, but it’s also the most important design method to simplify managing a website and boosting user performance. A responsive design eliminates the need to have multiple designs to accommodate different devices, such as desktops and cell phones, as the website…