FollowerWonk, An Underutilized Tool for SEO and Social Media

First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective.

Reviewing Twitter Followers with Followerwonk

First, let’s take a look at the feature that allows you to review the followers for a specific profile. As we can see, this report shows us how many days I have been on Twitter, number of followers, my social authority and the top locations of people following me.

Analysis of Followers, Followerwonk

As we continue on, I can see the most active hours for my followers. Looks like I need to Tweet more between 6am and 9am.

Here we see my bio and location word cloud, you can learn a lot about someone with this information. Got a sales meeting with them? Or looking to get a guest blog posts? This information can help you find some common ground. In addition, it tells you a lot about what I would share on social media.

The remaining reports are really interesting, you can see the social authority, gender, count of my follower’s followers and much more. Some of this data is more useful than others, however, all of this can be used to better target content and ads. What is interesting about this to me, is that if you could use this information to build personal models of people who follow me. You can then use this in your marketing planning.

Followerwonk, Analysis of Who John Lincoln Follows

In this report, we can get an idea of who I follow. With this information, you can really learn a lot about the interests of a person, the location of their interests and influencers. What is interesting, is that the people I follow are a lot like the ones who follow me! I guess that makes sense… 🙂

Here we see all of that same data, the other way around.

When I look at the language area, it really gets me thinking. I could use this data to make a case about a multilingual or regional SEO or social media strategy for a brand.

Comparison of Followers in Followerwonk

Here we see the comparison feature. In this, we see my Twitter profile vs Neil Patel and Barry Schwartz. You can see our social authority, followers and a bunch of other great data. I can see all their followers, who they follow, who follows both of them, etc. The people who cross over between all the profiles are the most interesting to me, those are the real industry hard hitters. Those are the people you want to build relationships with.

Comparison of Who We Follow

In this report, we see information on who the three of us follow. That is also really important information. We have three large industry people, all following the same people. Who are they? Take a look at those people who have massive influence.

Analysis of Followers

Now, I know we are all trying to find influencers to build relationships with, right? Well, you might not even realize it, but there are probably some influencers following you right now. Here we see the people who are following me on Twitter. Followerwonk allows you to sort these by a bunch of great metrics, one of the most important being social authority. Here we see examples of the most influential profiles following me. There are a lot of top brands, but right below them are real people. I cropped that part out so no one got called out.

Summing Up Followerwonk

I think Followerwonk is a great tool for competitive analysis, finding influencers and just learning about people you want to work with on Twitter. There are so many different ways brands can use this tool for SEO and social media. It shows you the people and profiles behind websites and great data around them. In this post, I listed my favorite reports. However, Followerwonk also allows you to track followers, search bios and put all this information in clean reports. Over the next year, I expect to see this tool much more heavily used in sales prospecting, organic SEO, social and of course, in paid media.