If you’re working with inventory-driven campaigns for large ecommerce clients, you’re probably aware of how time-consuming it can be to create a multitude of individual campaigns while maintaining ad personalization over your keywords and ad creative. Enter Optmyzr’s Campaign Automator feature.
This time-saving tool allows marketers to create unique templates and add personalization to their ad copy in bulk. It also has the option to automatically enable and pause ads based on inventory availability, providing you with more control over your time and money.
If you’re ready to optimize your PPC ads in record time and learn about Optmyzr’s tools and features, keep reading!
What We’ll Cover:
Optmyzr Overview
Designed specifically to manage Bing Ads and AdWords accounts, Optmyzr was created by former Google employees in 2013. Their mission was to provide relevant insights and reporting on SEM campaigns with the goal of helping organizations operate more efficiently.
Featuring enterprise-level search marketing tools, workflows, and scripts, Optmyzr makes it easy for users to improve their PCC accounts and create successful campaigns quickly and easily.
Some of Optmyzr’s core features include one-click optimizations, enhanced scripts, shopping add tools, and bid management.
How Do You Use Optmyzr?
I test-drove Optmyzr with a client that sells used cars, and it allowed me to create campaigns based on make and model quickly and easily. Here’s what sets apart this PPC management software apart from the rest.
One-Click Optimizations
According to the website, you can “use Optmyzr to improve the performance of PPC accounts with one click.”
How can they do this? For starters, Optmyzr automates data for you so you don’t have to scour through spreadsheets to find the right data points. The tool also offers recommendations for keywords in addition to removing ineffective ones. Plus, you can even cut down on waste spend and set the right bids and budgets for your ads.
Enhanced Scripts
With Enhanced Scripts™ for Google Ads, you don’t have to worry about writing a single line of code. Optmyzr will write and maintain the Google AppScripts code for you.
Shopping Ads
Instead of spending days building thousands of product groups, Optmyzr streamlines the shopping ads creation process for Google and Bing down to the minute. This also puts you in the driver’s seat when it comes to how you want to structure your product groups.
Bid Management
From quick fixes to fully automated hourly bid changes, PPC bid management lets you automate any rules you typically apply manually to your account.
Optmyzr Campaign Automator
This is one of Optmyzr’s newest and most popular tools. Introduced as standalone SaaS-based software, Campaign Automator is best for building and updating campaigns based on your own data, especially for inventory-specific initiatives.
Here’s a brief rundown of how Optmyzr Campaign Automator works— you begin with a specific template for a business or product type. The tool will then build out all of the necessary elements, including campaigns, ad groups, ads, keywords, and extensions.
Connect your data source with one of Campain Automator’s templates and voila—an entire campaign created in a snap.
Your campaigns can be managed based on any feature that is part of your source data, including product type, color, and geographies.
For a high-level snapshot of your campaign, Campaign Automator does provide a detailed summary page so you can easily track your changes.
Optmyzr Best Practices
In order to make the most informed decisions about your PPC campaigns, be sure to keep the following best practices in mind:
Be aware of the words you choose. While some words appear to be fine to use, others might not have the context you expect. To avoid any issues, check out Optmyzr’s Ad Test Optimization tool to quickly find and replace phrases throughout your account.
Keep a close eye on logistics and inventory. Supply chains are being heavily disrupted right now and the last thing you want is for customers to place an order that you can’t fulfill. According to Google, it’s a good idea to edit ads and account for things like timing, delivery, and in-store pickup. With the Campaign Builder, you can automate your ads based on real insights like which products you have in stock, which are on back-order, and which are on sale.
Review early and often. There are many facets of communication that matter besides copy. Google notes that this includes “images and videos that show large gatherings of people or human interaction, the tone of your headlines, descriptions, and landing pages.”
Be flexible. Google continues to stress the importance of being able to pause and respond with agility. Conversion rates may mean you need to adjust your bids, and ad groups or campaigns for products in higher demand might need to be halted quickly when your stock runs low. Use Optmyzr’s Rule Engine to set up custom alerts and swiftly address any changes in your accounts.
Wrapping Up
If you want to take your SEO and ad personalization to the next level, adding Optmyzr to your marketing toolset should be a no-brainer.
You even have the option to sign up for a free trial just in case you decide Optmyzr is not for you. But trust me—once you try it out, you’ll see why it was named the Best PPC Management Software Suite at the 2018 U.S. Search Awards.
So, what do you have to lose?
