When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…
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Thought Leadership Strategy: How to Develop Thought Leaders in Your Company
When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it…
Diversity & Inclusion in The Workplace: How to Promote Corporate Culture
If you want to attract and maintain the best talent on the market, you need to create a diverse corporate culture that can embrace everyone. Encouraging employees to explore ideas from different views and allowing people to be themselves leads to higher levels of engagement and retention. Yet, a lot of corporate diversity programs fail….
The Top Social Media KPIs to Track For Better Engagement
For marketers, success on social media lies in metrics known as social media KPIs, a shorthand for key performance indicators. In addition to posting engaging content and growing your followers, that data needs to be quantified and translated into measurable results for your business. To help you make sense of these metrics, Ignite Visibility’s resident…
How to Build an Influencer Marketing Strategy That Boosts Conversions
Whether they realize it or not, all types of consumers take stock in what their favorite social media influencers say. In fact, 49% of consumers depend on recommendations from influencers to help them make purchasing decisions. That’s just one reason that an influencer marketing strategy is key in social media marketing. What Is Influencer Marketing?…
Google My Business SEO: How to Rank in 2021
If you want your business to thrive, you’ll need targeted visibility on Google. That’s why in addition to optimizing your website and Google Ads, you’ll need to pay special attention to your Google business listing. This is one of the most important steps in any local SEO strategy. Doing so can boost your chances of…
PR vs. Marketing: What’s the Difference?
PR and marketing go together like peanut butter and jelly. Not only do they rely on the art of storytelling, but both are critical components to a winning communication plan. However, the two are often grouped as synonyms to the dismay of PR and marketing professionals everywhere. Today, Ignite Visibility’s Digital PR Manager, Izzy Evans,…
How to Create Campaigns Using Dynamic Insertion: Optmyzr’s Campaign Automator
If you’re working with inventory-driven campaigns for large ecommerce clients, you’re probably aware of how time-consuming it can be to create a multitude of individual campaigns while maintaining ad personalization over your keywords and ad creative. Enter Optmyzr’s Campaign Automator feature. This time-saving tool allows marketers to create unique templates and add personalization to their…
How to Leverage Cross-Channel Audience Insights For Hyper-Improved Targeting
What Channels We’re Looking At Facebook Ads, Google Ads, LinkedIn Ads What You Will Learn How To Expand Targeting Beyond Obvious Audience Segments Shorten The Learning Curve & Fasttrack Performance (From 30-60 Days To Less Than 2 Weeks) How To A/B Test Performance To Determine Winning Audiences Leveraging audience insights across advertising platforms can be…
Boost Your Facebook Conversions With This One Simple Strategy
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already – you’ve created your copy, perfected your targeting, and set up your conversion…