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Home / Events / An Internet Marketing Meetup Done Right

An Internet Marketing Meetup Done Right

August 26, 2014 By John E Lincoln

Having recently relocated from Maine, I’m continually wowed by the gorgeous California weather, friendly people, and especially the Mexican food! I wasn’t expecting another dose of west coast charm when I signed up for Distilled’s SEO expert meetup this past Tuesday, but I’m learning that in San Diego, it’s not only about substance, but also style. I arrived at the University of San Diego’s Mother Rosalie Hill Hall to shrimp tacos, open bar, dramatic view of the city, and of course a chatty crowd of web marketing masters.

The panel discussion that followed was informal, but in our industry, sometimes the best new ideas are sparked during casual meetings of the minds. In this case, it was four especially experienced and talented minds, John Clark of Razorfish, Jordan Kasteler of Red Door Interactive, Adria Saracino of Distilled, and Chris Hart of Linkdex, who shared their thoughts on the evolution of SEO tactics in the last few years, insights on the future of our finicky business, and the ever-paramount importance of quality content.

Marketing Meet Up Done Right

This wasn’t an instructional setting, nor a granular “how-to” forum where I was compiling a checklist of new tools and strategies to proudly bring back to the office the next morning, along with an arsenal of slide decks (that’s why we attend SearchLove). It was, however, a valuable glimpse at the inner workings of some of the most forward thinking and successful companies in web marketing.

I’ll share the few takeaway points I gathered, but I recommend attending a meetup yourself, if not for the SEO knowledge, at least to meet other web marketers, and of course, the happy hour!

Points to Ponder

  • Helping clients achieve a reputation for superior customer service is integral to any marketing initiative. Follow up emails after a purchase, responding to customer concerns via social media, and being readily available to troubleshoot could possibly even more integral than having the “best” product.
  • Email marketing is an untapped goldmine for clients. The panelists all admitted that it’s usually lower priority for SEOs developing their skill sets, but it is an increasingly important piece of any campaign, and offers huge ROI potential.
  • Facebook Facebook Facebook. It came up so many times in discussion—especially retargeting ads. When working on client ads, it is crucial to ensure that the landing pages they point to is hyper-relevant, even personalized, based on previous search habits.

What do you consider the most important aspect of the future of SEO? Is content still king? Weigh in with your own expertise in the comments below!

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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